范筱萌 - 上海科技大学 - 创业与管理学院

个人简介

范筱萌于2019年毕业于美国西北大学凯洛格商学院市场营销系，获哲学博士学位，并于同年加入上海科技大学创业与管理学院任助理教授。其本科毕业于中国人民大学商学院工商管理专业，获管理学学士学位。

研究领域

消费者信息处理；情感与消费者判断；广告与品牌态度

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

Fan, X.*, Cai, F.*, & Bodenhausen, G. V. (2022). The boomerang effect of zero pricing: When and why a zero price is less effective than a low price for enhancing consumer demand. Journal of the Academy of Marketing Science, 50, 521-537. (* equal contribution) Chang, E.*, Xie, C.*, & Fan, X*. (2022). Defending the rules: How exposure to immoral behavior influences the boundary preference. Journal of Business Research. 139, 654-663. (* equal contribution) Fan, X., Bodenhausen, G. V., & Lee, A. Y. (2021). Acquiring favorable attitudes based on aversive affective cues: Examining the spontaneity and efficiency of propositional evaluative conditioning. Journal of Experimental Social Psychology, 95, 104139. Fan, X., Chang, E., & Wegener, D. T. (2015). Two- or one-dimensional view of arousal? Exploring tense and energetic arousal routes to consumer attitudes. European Journal of Marketing, 49, 1417-1435. 工作论文: 1. Fan, X., & Bodenhausen, G. V., “Constraining Affect Infusion”