Sunghan RYU - 上海交通大学 - 南加州大学文化创意产业学院

个人简介

Research Field: IT Innovation in Cultural and Creative Industry | Creative Entrepreneurship (Crowdfunding) | Digital Business & Online Platform Strategy | Digital Marketing & Customer Relationship Management | Business Analytics & Data Science Overview: Sunghan RYU is an associate professor at USC-SJTU Institute of Cultural and Creative Industry (ICCI) in Shanghai Jiao Tong University (SJTU). He is also the founding director of the Center for Digital Creative Enterprise Research and serves as the series editor for the Digital Entertainment series of SAGE Business Cases. He was a research affiliate at Cambridge Centre for Alternative Finance of Cambridge Judge Business School, Cambridge University, and held visiting professor positions at the University of Southern California, US, and Warwick University, UK. Before joining SJTU, he was a postdoctoral fellow at the School of Creative Media and Department of Information Systems, College of Business in the City University of Hong Kong. He earned his Ph.D. in IT management from College of Business, KAIST. He received a MS in Culture Technology from Graduate School of Culture Technology, KAIST and a BBA from Korea University Business School. His research and teaching interests include digital innovations in cultural and creative domains and effective digital technology applications in the creative entrepreneurial context. His current research interests revolve around 1) crowdfunding and its impacts on creativity and innovation, 2) customer relationship management and digital marketing practices in emerging online platforms, 3) business and community values of coworking spaces in the cultural and creative industry, and 4) digital entertainment consumption behavior of young Chinese consumers. At ICCI, he teaches Management Essentials and Management Practices in Cultural and Creative Industry. He is the author of the book “Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era” (Routledge, 2019). His research works appeared in top academic journals, including Journal of Strategic Information Systems, International Journal of Electronic Commerce, Internet Research, Current Issues in Tourism, Electronic Markets, Arts and the Market, Information Technology and Management, and Electronic Commerce Research & Applications and were presented at prestigious conferences such as ICIS, HICSS, Annual ICA Conference, and AOM Annual Meeting. He is the recipient of the 47th HICSS Best Paper Award, SJTU Candlelight Award (2nd Prize), SJTU Kaiyuan Top Faculty Award (Runner-up), and other multiple grants/awards for both research and teaching.

研究领域

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文创产业的信息技术创新、创意创业（众筹）、电子商务和数字平台策略、数字化营销和客户关系管理、知识管理