唐红红 - 北京师范大学 - 经济与工商管理学院

个人简介

北京师范大学经济与工商管理学院副教授，北京师范大学心理学/认知神经科学博士，美国杜克大学心理与神经科学学院交换博士生，研究方向为神经管理与营销，消费者心理与行为、情绪与决策、道德与商业伦理、群体决策，主要关注心理学与认知神经科学的理论与研究方法在组织管理和市场营销等领域中的应用。主持国家自然科学青年基金、中国博士后基金面上项目，参与多项国家自然科学基金面上项目，发表SSCI/SCI论文二十余篇。

研究领域

神经管理与营销、消费者心理与行为、情绪与决策、道德与商业伦理、群体决策

近期论文

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Tang, H.; Zhu, R.; Liang, Z.; Zhang, S.; Su, S.; Liu, C. ; Enhancing and weakening conformity in third‐party punishment: The role of empathic concern, Journal of Behavioral Decision Making, 2023(in press) Tang, H., Li, L., Su, S.(2022) Experiencing less leads to the use of more: The effect of a scarcity mindset on product usage. Journal of Business Research ,149:139-148. Zhu, R., Xu, Z., Su, S., Feng, C., Luo, Y., Tang, H., . . . Liu, C. (2021). From gratitude to injustice: Neurocomputational mechanisms of gratitude-induced injustice. Neuroimage, 245, 118730. Zhu, R., Xu, Z., Tang, H., Wang, H., Zhang, S., Zhang, Z., . . . Liu, C. (2020). The dark side of gratitude: Gratitude could lead to moral violation. Journal of experimental social psychology, 91, 104048. Tang, H., Zhang, S., Jin, T., Wu, H., Su, S., & Liu, C. (2019). Brain activation and adaptation of deception processing during dyadic face-to-face interaction. Cortex, 120, 326-339. Tang H. Lu X., Cui Z., Feng C., Lin Q., Cui X., Su S., Liu C (2018). Resting-state functional connectivity and deception: Exploring individualized deceptive propensity by machine learning. Neuroscience. 395:101-112. Tang H., Wang S., Liang Z., W Sinnott-Armstrong, Su S., Liu, C (2018). Are proselfs more deceptive and hypocritical? Social image concerns in appearing fair. Frontiers in Psychology. 9: 2286. Tang H., Lu X., Su R., Liang Z., Mai X., & Liu, C. (2017). Washing away your sins in the brain: physical cleaning and priming of cleaning recruit different brain networks after moral threat. Social Cognitive and Affective Neuroscience, 12(7): 1149–1158. Tang H., Ye P, Wang S, Zhu R, Su S, Tong L and Liu C (2017) Stimulating the Right Temporoparietal Junction with tDCS Decreases Deception in Moral Hypocrisy and Unfairness. Frontiers in Psychology 8:2033. Tang, H., Mai, X., Wang, S., Zhu, C., Krueger, F., & Liu, C. (2016). Interpersonal brain synchronization in the right temporo-parietal junction during face-to-face economic exchange. Social Cognitive and Affective Neuroscience, 11(1): 23-32 Lee, S. W.＋, Tang, H. ＋, Wan, J., Mai, X., & Liu, C. (2015). A cultural look at moral purity: wiping the face clean. Frontiers in Psychology, 6:577 (＋contributed equally) 苏凇, 唐红红*. (2017). 认知神经科学在神经营销中的应用. 北京工商大学学报(社会科学版), 32(4), 24-33. （通讯作者）