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1. Li J., LuoX., Lu X., Moriguchi T. (2020). The Double-Edged Effects of E-Commerce CartRetargeting: Does Retargeting Too Early Backfire? Journal of Marketing (UTD-24).doi:10.1177/0022242920959043 2. Zeng, F., Ye, Q., Yang, Z., Li, J.*, & Song, Y. A. (2020).Which Privacy Policy Works, Privacy Assurance or Personalization Declaration?An Investigation of Privacy Policies and Privacy Concerns. Journal of Business Ethics (FT-50), 1-18. 3. Zeng, F., Ye, Q., Li, J.*, & Yang, Z. (2020). Does self-disclosure matter? Adynamic two-stage perspective for the personalization-privacy paradox. Journal of Business Research. 24, 667-675. 4. Luo,X., Lu, X.*, & Li, J.* (2019).When and How to Leverage E-commerce Cart Targeting: The Relative and ModeratedEffects of Scarcity and Price Incentives with a Two-Stage Field Experiment andCausal Forest Optimization. Information Systems Research (UTD-24), 30(4), 1203-1227.