孙亚程 - 清华大学 - 经济管理学院

个人简介

EDUCATION PhD, Marketing, Kelley School of Business, Indiana University, 2008 MA, Marketing, Kelley School of Business, Indiana University, 2006 MA, Economics, Department of Economics, Indiana University, 2003 BS, Economics, Huazhong University of Science and Technology, China, 2001 EMPLOYMENT Associate Professor (with tenure), School of Economics and Management, Tsinghua University, 2017 - current Assistant Professor of Marketing, University of Colorado at Boulder, 2008 – 2017. 业界经历孙亚程教授任《营销科学学报》编委会副主任、专业主编，Asia Marketing Journal 编委，为Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Journal of Retailing, International Journal of Research in Marketing, Sloan Management Review,《管理科学学报》、《营销科学学报》等顶级期刊匿名评审专家，同时任清华大学管理硕士项目学术主任，清华大学经管学院市场营销系副主任。孙亚程教授为腾讯、阿里、美团、汽车之家、宏图物流等多家公司提供咨询服务所获荣誉孙亚程教授入选国家杰出青年科学基金项目（管理学部），教育部国家级青年人才计划。获教育部第八届高等学校科学研究优秀成果奖（人文社会科学）著作论文类一等奖（第一完成人）和北京市第十六届哲学社会科学优秀成果奖二等奖（第一完成人），并获清华大学2019年度教学成果一等奖和北京市2022年度教学成果二等奖，及2021年清华大学先进工作者

研究领域

孙亚程教授主要研究领域为大数据营销、互联网平台营销、定价策略和顾客关系管理。

近期论文

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学术论文（国际） Yang et al., "Unraveling Controversies over Civic Honesty Measurement: An Extended Field Replication in China", The Proceedings of the National Academy of Sciences (2023), forthcoming Xiaochi Sun, Xuebin Cui and Yacheng Sun, "Understanding the Sequential Interdependence of Mobile App Adoption Within and Across Categories," International Journal of Research in Marketing (2023), forthcoming Xuebin Cui, Yacheng Sun, Yubo Chen and Banggang Wu, "The impact of mobile social app usage on offline shopping store visits." Journal of Interactive Marketing, 57, no.3, (2022): 457-471, https://doi.org/10.1177/10949968221095554 Yan Liu, Yacheng Sun and Dan Zhang, "An analysis of 'Buy X, Get One Free' reward programs," Operations Research, 69, no. 6 (2021): 1823-1841. https://doi.org/10.1287/opre.2021.2128 Kumar, Vineet and Yacheng Sun. "Designing pricing strategy for operational and technological transformation." Management Science, 66, no. 6 (2020): 2706-2734. https://doi.org/10.1287/mnsc.2019.3315 Sun, Yacheng and Dan Zhang. "A model of customer reward programs with finite expiration terms." Management Science, 65, no. 8 (2019): 3889-3903. https://doi.org/10.1287/mnsc.2018.3115 Sun, Yacheng, Xiaojing Dong, and Shelby McIntyre. "Motivation of user-generated content: Social connectedness moderates the effects of monetary rewards." Marketing Science, 36, no. 3 (2017): 329-337. (Lead Article). https://doi.org/10.1287/mksc.2016.1022 Sun, Yacheng, Shibo Li, and Baohong Sun. "An empirical analysis of consumer purchase decisions under bucket-based price discrimination." Marketing Science, 34, no. 5 (2015): 646-668. https://doi.org/10.1287/mksc.2015.0942 Kopalle, Praveen K., Yacheng Sun, Scott A. Neslin, Baohong Sun, and Vanitha Swaminathan. "The joint sales impact of frequency reward and customer tier components of loyalty programs." Marketing Science, 31, no. 2 (2012): 216-235. https://doi.org/10.1287/mksc.1110.0687 Hong, Jiewen and Yacheng Sun. "Warm it up with love: The effect of physical coldness on liking of romance movies." Journal of Consumer Research, 39, no. 2 (2012): 293-306. https://doi.org/10.1086/662613 实践期刊论文 Yacheng Sun, Jonathan Zhang and Dan Zhang, "When — and How — to Build Hurdles into a Loyalty Program", Harvard Business Review. June 27, 2022. Digital article. https://hbr.org/2022/06/when-and-how-to-build-hurdles-into-a-loyalty-program 孙亚程，李艾珅，“AI智慧营销”，清华管理评论， 2021年第1-2期，22-29. 孙亚程，姚岱，邹逸浚，“走向乌托邦的智慧零售业”，清华管理评论