刘文静 - 清华大学 - 经济管理学院

个人简介

教育经历 2010年于加拿大多伦多大学获得市场营销专业博士学位，2004年于新加坡国立大学商学院获得市场营销专业理学硕士工作经历 2010年加入清华大学经管学院以来，历任助理教授、副教授、长聘副教授。目前为营销系学术报告委员会主席、学术协调人讲授课程在清华大学经管学院讲授博士生消费者行为研究、营销研究方法论，本科营销管理、新生专题研讨等课程

研究领域

研究兴趣包括消费者行为，消费者的服务和产品体验，决策科学，和商品定价等方面。

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

部分期刊论文 indicates publications with a current or previous Ph.D. student coauthor Yuxiao Ye, Shenyang Jiang, Di Fan, Baofeng Huo, and Maggie Wenjing Liu (2023),"Rigidity in Crisis: The Impact of OHSAS 18001 Certification on Production Repurposing in COVID-19," accepted at Production and Operations Management. Maggie Wenjing Liu, Chuang Wei?, Lu Yang?, and Hean Tat Keh (2022), "Feeling Lucky: How Framing the Target Product as a Free Gift Enhances Purchase Intention," International Journal of Research in Marketing (IJRM), 39(2), 349-363. Maggie Wenjing Liu, Qichao Zhu?, and Xian Wang? (2022), "Building Consumer Connection with New Brands through Rituals: The Role of Mindfulness," Marketing Letters, 33 (2), 237-250. Hu Tian, Xiaolong Zheng, Kang Zhao, Maggie Wenjing Liu, Daniel Dajun Zeng (2022),“Inductive Representation Learning on Dynamic Stock Co-Movement Graphs for Stock Predictions, INFORMS Journal on Computing, 34(4), 1940-1957. Bingsheng Liu, Wenwen Zhu, Yinghua Shen, Yuan Chen, Tao Wang, Fengwen Chen, Maggie Wenjing Liu, and Shihao Zhou (2022), “A Study about Return Policies in the Presence of Consumer Social Learning,”Production and Operations Management, 31 (6), 2571-2587. Chuang Wei?, Maggie Wenjing Liu (co-first author with Chuang Wei), and Hean Tat Keh (2020),“The Road to Consumer Forgiveness is Paved with Money or Apology? The Roles of Empathy and Power in Service Recovery,”Journal of Business Research, 118 (September), 321-334. Rui Chen?, Maggie Wenjing Liu (co-first author with Rui Chen, corresponding), Yuhong Guan?, and Yuhuang Zheng (2020), “Female Responses to Genetically Modified Foods: Effects of the Menstrual Cycle and Food Risk Concerns,”Journal of Business Research. 120 (November), 608-618. Maggie Wenjing Liu (co-corresponding), Lijun Zhang, and Hean Tat Keh (2019), “Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination,” Journal of International Marketing, 27 (1), 56-73. Maggie Wenjing Liu, Qichao Zhu?, and Yige Yuan? (2019), “The Role of the Face Itself in the Face Effect: Sensitivity, Expressiveness, and Anticipated Feedback in Individual Compliance,” Frontiers in Psychology, 9 (2499), 1-9. Xiaobing Xu?, Rong Chen, and Maggie Wenjing Liu (corresponding) (2017), “The Effects of Upper and Lowercase Wordmarks on Brand Perceptions,” Marketing Letters, 28 (3), 449-460. Maggie Wenjing Liu (corresponding) and Hean Tat Keh (2015), “Customer Delight and Outrage: Scale Development and Validation,”Journal of Service Theory and Practice, 25 (6), 680-699. Maggie Wenjing Liu (single author) (2014), “Utility Blindness: Why Do We Fall for Deals?”Journal of Consumer Behaviour, 13, 42-49. Dilip Soman and Maggie Wenjing Liu (2011),”Debiasing or Rebiasing? Moderating the Illusion of Delayed Incentives,” Journal of Economic Psychology, 32 (3), 307-316. Hee-Kyung Ahn, Maggie Wenjing Liu (equal first author), and Dilip Soman (2009), “Memory Markers: How Consumers Recall Duration of Experiences,”Journal of Consumer Psychology, 19 (3), 508-516. 刘文静，袁依格?，刘炳胜（2022），“高度殷勤式服务对顾客反应的作用机制”,《管理科学学报》，第5期，62-73。杨璐?，刘文静（通讯作者），魏闯?（2019），“品牌国际化中如何打造中国名片”,《清华管理评论》，专题研究，第3期，30-36。陈瑞?，郑毓煌，刘文静（2013）,“中介效应分析：原理、程序、Bootstrap方法及其应用”，《营销科学学报》，第9卷，第4期, 120-135。 CNKI引用超1000次。著作(章节) Maggie Wenjing Liu, Qichao Zhu?, Yige Yuan? and Sihan Wu? (2023), "Applying Predictive Analytics in Interactive Marketing: How It Influences Customer Perception and Reaction?" The Palgrave Handbook of Interactive Marketing, Ed. Cheng Lu Wang, Palgrave Macmillan. Maggie Wenjing Liu (2017),“Building Stronger Brands Will Boost China's Image,” China Daily, 2017-06-21. Rui Chen? and Maggie Wenjing Liu (corresponding) (2016), “Sex Drive and Consumer Decision-Making,” International Handbook of Consumer Psychology, Eds. Cathrine Jansson-Boyd and Magdalena Zawisza, Taylor and Francis, 467-485. 国际消费者心理学手册 Pankaj Aggarwal and Maggie Wenjing Liu (2012),“Mental Accounting in Consumer-brand Relationships,” Consumer-Brand Relationships: Theory and Practice, Eds. Marc Fetscherin et al., Routledge, 115-133. Maggie Wenjing Liu and Dilip Soman (2008),“Behavioral Pricing,” Handbook of Consumer Psychology, Eds. Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, Mahwah, NJ: Taylor and Francis, 659-682. 消费者心理学手册