梁屹天 - 清华大学 - 经济管理学院

个人简介

教育经历国家优秀青年基金获得者（"营销决策的模型研究"）。2008年获得暨南大学理学学士学位；2009年获得香港城市大学应用经济学硕士学位；2011年获得英属哥伦比亚大学（UBC）统计学硕士学位；2017年获得英属哥伦比亚大学（UBC）营销学博士学位。工作经历 2020 至今，副教授，清华大学经济管理学院市场营销系 2017 – 2020，助理教授, 清华大学经济管理学院市场营销系所获荣誉清华大学经济管理学院2020年度科研工作先进奖 2019-2020学年度春季学期疫情防控期间在线教学优秀教师优秀奖 2018年清华大学经济管理学院先进工作者 Social Science and Humanities Research Council of Canada (SSHRC), Doctoral Fellowships, 2014-2016 Killam Doctoral Scholarship at UBC, 2012-2014 Four Year Fellowship at UBC, 2011-2014 国家奖学金

研究领域

梁屹天教授的主要研究领域为大数据商务分析，运用大数据方法并结合营销理论对一系列前沿问题进行探讨，包括大数据因果分析、数字广告、互联网公益、文娱行业（电影、直播、游戏、文体等）、刺激消费、消费者决策洞察等。

近期论文

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期刊论文（国际） Yitian (Sky) Liang, Zhongqiang (Tak) Huang, Lei Su (2022). Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking. Journal of Marketing Research (Forthcoming). Shaohui Wu, Yong Tan, Yubo Chen, Yitian (Sky) Liang (2022). How Is Mobile User Behavior Different?—A Hidden Markov Model of Cross-Mobile Application Usage Dynamics. Information Systems Research, 33(3): 1002-1022. Ping Xiao, Ruli Xiao, Yitian (Sky) Liang, Xinlei (Jack) Chen, Wei Lu (2020). The Effect of the Government's Subsidy Program: Accessibility Beyond Affordability. Management Science, 66(7): 3211-3233. Tak Huang, Yitian (Sky) Liang, Charles Weinberg, Gerald Gorn (2019). The Sleepy Consumer and Variety Seeking. Journal of Marketing Research, 56(2): 179-196, Lead Article. Jason Ho, Yitian (Sky) Liang, Charles Weinberg, Jing Yan (2018). An Empirical Study of Uniform and Differential Pricing in the Movie Theatrical Market. Journal of Marketing Research, 55(3): 414-431. 期刊论文（国内）陈歆磊，梁屹天（2018），营销领域中国问题的研究及思考，营销科学学报，13（4）：124-131。工作论文 "Technology-enabled Incentive and Prosocial Behavior—An Empirical Study of Safe Driving with Telematics Monitoring," with Xinlei (Jack) Chen and Rui (Juliet) Zhu. "Economic Design in the Virtual World: The Fee Structure in the Player-to-Player (P2P) Trading Market in Online Video Games," with Xinlei (Jack) Chen, Charles Weinberg, Xiaohua Zeng and Cheng Zhang. "Insufficient Sleep and Price Sensitivity," with Zining Wang, Tak Zhongqiang Huang, Gerald Gorn and Charles Weinberg. "Ad Fraud Under the Vertical Contract Structure," with Xinlei (Jack) Chen, Yuxin Chen and Ping Xiao. "Does Pandemic Leads to More Exercise? An Empirical Investigation Using Online Yoga Exercise Data," with Xinlei (Jack) Chen, Yuxin Chen and Rui (Juliet) Zhu. "Individual Fundraising in Online Charitable Giving," with Xinlei (Jack) Chen and Rui (Juliet) Zhu. "Fighting for Help: Why Don't People Donate to Critical Illness Causes?" with Yuanjie Zhao and Jingjing Ma.