个人简介
教育经历
于2015年获得清华大学工商管理（信息管理与信息系统专业）学士学位；2021 年获得美国亚利桑那大学市场营销博士学位。
所获荣誉
清华大学青年教师教学大赛一等奖, 2022
Lincoln Financial Best Paper Award, 2021
Consumer Financial Well-Being (CFWB) Emerging Scholar Award, 2021
AMA-Sheth Doctoral Consortium Fellow, 2020
Lisle & Roslyn Payne Outstanding Doctoral Student Award, 2020
Philip and Susan Hagenah Award for Excellence in Marketing, 2020
Best Session Paper Award, China Marketing International Conference, 2019
Best Student Poster Award, Honorable Mention, Society for Judgement and Decision Making, 2018
研究领域
她的主要研究领域包含消费者决策，金融服务创新，财务决策，心理账户等。
近期论文
查看导师新发文章
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Huang, Liang, and Jennifer Savary, "When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect", Journal of Marketing Research, forthcoming.
Guo, Xunhua, Yuejun Wang, Liang Huang, and Jichen Li (2022), "Assimilation and Contrast: The Two-sided Anchoring Effects of Recommender Systems", Journal of Systems Science and Systems Engineering, 31 (4), 395-413
Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince (2020), "Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations", Journal of the Association for Consumer Research, 5(3), 271-281.
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