个人简介

教育背景 博士后：华中科技大学经济学院理论经济学博士后流动站(2008) 博士：华中科技大学管理学院企业管理专业(2005) 硕士：华中理工大学经济学院西方经济学专业(1998) 学士：华中理工大学经管学院国际贸易专业(1995) 海外访问、进修 2006年12月-2007年12月 加拿大多伦多大学访问学者 讲授课程 《营销管理》、《市场研究》、《国际贸易》、《社会研究方法》等。 主持基金课题　 国家自然科学基金青年项目《出口企业市场导向的前因变量与绩效结果研究》(2005-2007) 国家自然科学基金面上项目《中小型出口企业市场导向、组织创新、组织学习与出口绩效的关系研究》(2009-2011，编号：70872036，结题评估：优) 国家自然科学基金面上项目《产业服务情境下资源互动、价值共创与品牌绩效的关系研究》(2013-2016，编号：71272125) 代表性成果 张婧，我国企业以市场为导向的战略转型研究，科学出版社，2012年12月，33万字 张婧，我国出口企业市场导向的前因变量和绩效结果研究，光明日报出版社，2008年1月

研究领域

产业营销；社会化营销；品牌战略；营销战略；市场导向；industrial marketing; social marketing; branding strategy; marketing strategy; market orientation

产业营销;社会化营销;品牌战略;营销战略;市场导向

近期论文

查看导师新发文章 （温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

[1] 张婧，段艳玲，市场导向均衡对制造型企业产品创新绩效影响的实证研究，管理世界，2010，(12)：119-130. [2]Jing Zhang, Yanxin Jiang, Rizwan Shabbir, Mingfei Du. Building industrial brand equity by leveraging firm capabilities and co-creating value with customers. Industrial Marketing Management, 2015, 51: 47–58(SSCI收录) [3] Jing Zhang, Yanxin Jiang, Rizwan Shabbir and Miao Zhu. How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms. Journal of Business & Industrial Marketing, 2016, 31/1 (SSCI收录) [4] Jing Zhang, Yanling Duan. The impact of different types of market orientation on product innovation performance: Evidence from Chinese manufacturers.Management Decision，2010, 48(6)：849-867.（SSCI收录）ESI高引论文 [5] Hongzhi Gao, Monica Ren, Jing Zhang(通讯作者), Ruiyi Sun. Network Gatekeeping in SME Exporters’ Market Entry in China. International Marketing Review, accpeted (SSCI收录) 　　 [6] 张婧，何勇，服务主导逻辑导向与资源互动对价值共创的影响研究，科研管理, 2014.35(1):115-122. [7] 张婧，段艳玲，市场导向组织变革的动力机制研究，科研管理，2013(10)：109-117 [8] 张婧，段艳玲，市场导向对产品创新类型和产品创新绩效的影响---------基于中国制造型出口企业的实证研究，科研管理，2011，(5)：68-77. [9] 张婧、邓卉，品牌价值共创的关键维度及其对顾客认知与品牌绩效的影响：产业服务情境的实证研究，南开管理评论，2013(2)：104 -115，160 [10] 张婧，段艳玲，我国制造型企业市场导向和创新导向对新产品绩效影响的实证研究，南开管理评论，2010，13(1)：81-89. [11] 张婧，蒋艳新，产业服务企业品牌导向对品牌资产的影响机制研究，管理评论，2016， (已录用) [12] 张婧，祁超，出口企业竞争战略对产品创新的影响：以市场导向为中介变量，管理评论，2011(7)：53-61. 　　 [13] 张婧，论高技术企业的驱动市场战略，管理评论，2006(3)：54-58 　　 [14] 张婧，市场导向和企业绩效的因果关系研究，管理评论，2005(1)：41-46 [15] 张婧，何勇，渐进式创新与激进式创新:前因变量、绩效结果和交互作用，中国科技论坛, 2014(5):5-9. [16] 张婧，何爽. 商业关系终止意向的影响因素：B2B情境下的卖方视角，管理学报， 2016(1) 　　 [17] 张婧，段艳玲，战略导向、组织创新性与经营绩效关系的实证研究，管理学报，2013(10)：1625-1633 [18] 张婧，赵紫锟，反应型和先动型市场导向对产品创新和经营绩效的影响研究，管理学报，2011(9)：1378-1386. [19] 张婧，段艳玲，制造型企业市场导向执行模式及前因变量和绩效，管理学报，2011，8(5)：691-698. [20] 张婧，祁超，战略导向对组织创新的影响：我国制造型企业的实证研究，营销科学学报，2011，7(1)：82-98. [21] 张婧，段艳玲，制造型出口企业市场驱动型学习对新产品绩效的影响研究, 科学学研究，2010，28(6)：912-919.(人大书报资料中心市场营销2010年第9期转载) [22] 张婧，内部市场导向的理论模型构建思路，预测，2006(1)：72-75 [23] Zhang Jing, Yong He. Key Dimensions of Brand Value Co-creation and Its Impacts upon Customer Perception and Brand Performance: An Empirical Research in the Context of Industrial Services. Nankai Business Review International, 2014.5(1):43-69. 　　 [24] Zhang Jing, Duan Yanling，Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers. Nankai Business Review International，2010，1(2)：214-231. （年度最优论文） [25] Zhang Jing, Jiang Y, Zhu M. Perceived environmental turbulence, strategic orientations and new product success: A comparative study of SMEs and large manufacturing exporters. Journal of Advances in Management Research, 2015. 12(1): 43-54. [26] Zhang Jing, Zhu M.Market orientation, product innovation and export performance: evidence from Chinese manufacturers. Journal of Strategic Marketing, 2015: 1-21. [27] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Influence of Brand awareness, Brand image and Perceivec quality on Brand loyalty: A Case Study of OPPO Brand in THAILAND, Interdisciplinary Journal of Contemporary Research in Business, 2014, Vol.5, No.12, p.10-21. [28] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Relationship of Brand Equity Dimensions: A Case Study of Samsung Brand in Thailand, European Journal of Business and Management,2014, Vol.6, No.16, p.182-189. [29] Zhang Jing, Pitsaphol, C.,& Shabbir, R. The Association of Brand Equity Dimension and Market Share: A Case Study of Smartphone in Thailand, Journal of Economics and Sustainable Development, 2014,Vol.5, No.21, p.100-106. [30] Zhang Jing, Jiang, Y., Shabbir, R., & Duan, Y. How perceived institutional pressures impact market orientation: an empirical study of Chinese manufacturing firms. Asia Pacific Journal of Marketing and Logistics, 2015, 27(2): 267-293 . 　　 [31] Zhang Jing, Shabbir, R., Pitsaphol, C., & Hassan, W. Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework. International Journal of Business and Management, 2015, 10(1), 80 - 91. [32] Zhang Jing, Shabbir, R., & Mujeeb-ur-Rehman, A. Role of Social Media in Pre-purchase Consumer Information Search: A Uses and Gratifications Perspective. Mediterranean Journal of Social Sciences, 2015, 6(1), 11-22. [33] Zhang Jing, Shabbir, R., Pitsaphol, C., & Hassan, W. Managing Consumer Commitment through Online Brand Communities: Empirical Evidence from China. European Scientific Journal, 2015, 11(1), 138-154 [34] Shabbir, R., Zhang Jing, Pitsaphol, C., & Hassan, W. The Dynamics of Value Creation in Online Brand Communities: Strategy Map Approach. Information Management and Business Review, 2015, 7 (1), 48-58 [35] Ali Khalaf, Zhang Jing, & Ahmed GhanimZghairAlbazooni. Mobile Crowdsourcing: Intrinsic and Extrinsic Motivational Factors Influencing Online Communities in China. Journal of Marketing Development & Competitiveness, 2015, Vol. 9, No. 1. Pp. 129-145. [36] Ali Khalaf, Zhang Jing, & Ahmed GhanimZghairAlbazooni. Customer-supplier interactions in crowdsourcing practices: customer participation on creating and sharing of new product value. International Journal of Management Sciences and Business Research, 2015, Mar-2015 Vol-4, Issue 3, pp. 11-23. [37] Ali Khalaf, Zhang Jing., & Ahmed GhanimZghairAlbazooni. Crowdsourcing in User-Generated Content Communities: Impact of Online Networks on Perception and Intended Behaviors of Crowd Engagement. International Journal of Business Administration, 2015, Vol. 6, No. 3: pp. 25-38. [38] Ali Khalaf & Zhang Jing. Crowdsourcing and Digital Communities in Chinese Context: Antecedents of Contribution. International Journal of Business and Social Science, 2015, Vol-6, No. 9, pp. 155-167. [39] Ali Khalaf , & Zhang Jing. Crowdsourcing and e-commerce: Chinese online reviews. Journal of Marketing Research and Case Studies. Accepted [40] Wijesinghe T C, Zhang Jing. Location Based Marketing: A Promising Marketing in Sri Lanka. International Journal of Marketing Studies, 2015. 7(5): 88-93.