个人简介
王亮，博士，CHE，现为浙江大学管理学院旅游与酒店管理学系讲师。王亮博士2015年毕业于香港理工大学，获得酒店管理专业博士学位。王博士拥有中港澳三地的教学经验，聚焦旅游者行为、在线营销等领域的研究。过去十年，王亮博士在国内外知名酒店与旅游学术期刊发表近二十篇论文，包括Annals of Tourism Research,Tourism Management,Journal of Travel Research,旅游学刊，并参与湖南省旅游业转型升级、湘西凤凰古城以及澳门博物馆服务质量等多项规划咨询项目，具有丰富的学术和实践经验。
教育背景：
酒店管理博士，香港理工大学，2011年9月-2015年3月
旅游管理硕士，湖南师范大学，2006年9月-2009年6月
国际旅游学士，湖南师范大学，2002年9月-2006年6月
工作经历：
2009年8月-2011年7月澳门，澳门科技大学国际旅游学院讲师
2008年5月-2008年9月长沙，湖南金农生物资源股份有限公司兼职日语翻译
教学与课程
饭店管理概论（普通高校本科生）
旅游品牌管理（普通高校本科生）
收益管理（普通高校本科生，全英文）
学术专著：
1)邹益民，刘婷，王亮（2016）。饭店管理概论。北京：清华大学出版社；
科研项目：
社会责任对参观意向的影响：以浙江省为例(课题编号.Y201636043)
移动互联网环境下面向观众的智慧博关键技术研究及示范（课题编号：2015BAK01B04-03）
PolyU Tourist Satisfaction Index(PolyU TSI)(2013)
澳门博物馆观众感知质量研究（课题编号：0512）
澳门博彩业与会展业互动发展研究（澳门理工学院委托课题）
教育部人文社会科学研究项目“龙潭湖旅游区的长沙客源市场预测研究”（项目编号：05JD790124）
湖南省社科重大项目“湖南省旅游产业转型与结构升级优化研究”（项目编号：05JD790124)
近期论文
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期刊论文：
Tianyu Ying,Jun Wen,&Liang Wang*(2018).Language facilitation for outbound Chinese tourists:Importance-performance and gap analyses of New Zealand hotels.Journal of Tourism&Travel Marketing.Doi:https://doi.org/10.1080/10548408.2018.1487902.
Liang Wang,Bin Fang*,&Rob Law(2018).Effect of Air Quality in the Place of Origin on Outbound Tourism Demand:Disposable Income as a Moderator,Tourism Management,68,152-161.
Rob Law*,Irene Cheng Chu Chan,&Liang Wang(2018).A comprehensive review of mobile technology use in hospitality and tourism.Journal of Hospitality Marketing&Management.Doi:https://doi.org/10.1080/19368623.2018.1423251.
Liang Wang*,Davis Ka Chio,Fong,Rob Law,&Bin Fang(2017).Length of stay:its determinants and outcomes.Journal of Travel Research.Doi:http://dx.doi.org/10.1177%2F0047287517700315.
Liang Wang*&Rob Law(2017).Identity reconstruction and post-colonialism.Annals of Tourism Research.60,203-204.
Lujun Su,Liang Wang*,Rob Law,Xiaohong Chen,&Davis Fong(2016).Influences of destination social responsibility on relationship quality with residents and destination economic performance.Journal of Travel&Tourism Marketing,34(4),488-502.
Liang Wang*,Rob Law,&Davis Fong(2015).Traveling Behaviors of Mainland Chinese Visitors to Macau.Journal of Travel&Tourism Marketing,33(6),854-866.
Liang Wang*,Rob Law,Basak Denizci Guillet,Kam Hung,&Davis Fong(2015).Impact of hotel website quality on online booking intentions:eTrust as a mediator.International Journal of Hospitality Management,47,108-115.
Liang Wang*,Rob Law,Kam Hung,&Basak Denizci Guillet(2015).Trust in the tourism and hospitality industries a stakeholder perspective.Journal of Hospitality and Tourism.
Xinyuan Zhao,Liang Wang*,Xiao Guo,&Rob Law(2015).The Influence of Online Reviews to Online Hotel Booking Intention.International Journal of Contemporary Hospitality Management,27(6),1343-1364.
Liang Wang*,Rob Law,Kam Hung,&Basak Denizci Guillet(2014).Scale development of perceived eTrust in the hotel industry:The perspective of Internet users.International Journal of Hospitality Management.43,35-46.
Liang Wang&Rob Law(2014).Cover Story:regaining visitor trust by fulfilling online promises.The Voice of TIC,http://www.tichk.org/public/website/en/publications/voice_tic/index.phtml.
Zhang Zuowen*&Liang Wang(2013).Macau as a“World Tourism and Leisure Center”:Gaps and Strategies.Hong Kong and Macau Journal,1(1),46-55.
Liang Wang*,Rob Law,Kam Hung,&Basak Denizci Guillet(2013).Consumer Trust in Tourism and Hospitality:A Review of the Literature.Journal of Hospitality and Tourism Management.Doi http://dx.doi.org/10.1016/j.jhtm.2014.01.001.
Jielan Xu&Liang Wang*(2011).Discussion on consumers’leisure behaviour-The case of Changsha.Economic Geography,31(7),1214-1218.
Liang Wang(2011).A Literature Review of Foreign Study on Gaming Tourism.Journal of Beijing International Studies University,189,34-40.
Liang Wang*&Chunxiao Xu(2010).Customer trust and its impacts on customers’loyalty in a tourism destination.Journal of Macau University of Science and Technology,4(2),12-19.
Jie Wang&Liang Wang(2008).Probing into Current Situation and Problems of Net Web Leisure Market.Journal of Hunan Radio and Television University,33,84-87.
Chunxiao Xu&Liang Wang*(2007).Study on the Relationship between Subjective Wellbeing and Travelling Intentions of City Dweller.Journal Beijing International Studies University,149,9-14.
Chunxiao Xiao&Liang Wang*(2007).On Tourism Behaviour Characteristics of Tour-lovers.Journal of Hunan Financial and Economic College,23(109),121-123.
Lujun Su&Liang Wang*(2006).On the Characteristics of Rural Tourism Market in the Periphery of Cities.Tourism Tribune,22(2),67-71.
学术兼职
期刊匿名审稿人
1.Tourism Management
2.International Journal of Hospitality Management
3.Asia Pacific Journal of Tourism Research
4.Journal of Travel&Tourism Marketing
5.Tourism Management Perspective
6.ENTER Conference 2013
7.ENTER Conference 2014
8.Journal of Tourism and Hospitality Management
9.Tourism and Hospitality Research
10.Information Technology&Tourism
11.The 2nd International Forum on Tourism Education and Training and 9th China Tourism Forum
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