李国鑫 - 哈尔滨工业大学 - 经济与管理学院

个人简介

李国鑫，女，汉族。经济与管理学院教授，博士生导师。主持承担国家自然科学基金重点项目、面上项目、青年项目；中国教育部留学归国人员特别资助项目；中国博士后科学基金特别资助项目以及参与国家自然科学基金重大项目、加拿大发展研究中心资助项目等。主要研究方向为智能营销、在线广告和社会化商务。工作经历 2012.12-至今哈尔滨工业大学经济与管理学院教授、博士生导师 2015.9-2016.7 美国华盛顿大学（UW）福斯特商学院访问学者 2013.1-2013.8 加拿大英属哥伦比亚大学（UBC）尚德商学院访问学者 2007.9-2012.12 哈尔滨工业大学管理学院副教授（2012.4获得博导资格） 2011.3-2011.6 中国科学院管理、决策与信息系统重点实验室访问学者 2007.9-2008.9 加拿大圭尔夫大学(UoG)经济与管理学院访问学者 2003.2-2004.2 香港理工大学（PolyU）酒店与旅游管理学院研究助理 2002.4-2007.9 哈尔滨工业大学管理学院讲师主要任职哈尔滨工业大学经济与管理学院智能营销研究所所长黑龙江省管理学学会常务理事黑龙江头雁团队“大数据驱动的社会科学转型与公共管理学科现代化创新团队”骨干成员

研究领域

智能营销理论与方法 Theories and Methods of Intelligent Marketing 在线广告模式及其定价策略 Online Advertising Models and Pricing Strategies 大数据与顾客洞察 Big Data and Customer Insights 社会化商务 Social Commerce 移动营销 Mobile Marketing

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

How streamer channels influence luxury brand sales in live streaming commerce: an empirical study Guoxin Li, Peiwen Tang, Jiao Feng 2023 Asia Pacific Journal of Marketing and Logistics DOI 10.1108/APJML-01-2023-0096 Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study Bo Lu，Guoxin Li，Jiaoju Ge 2023 Electronic Commerce Research https://doi.org/10.1007/s10660-023-09757-7 Luxury brands’ live streaming sales: the roles of streamer identity and level strategy Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu & Honglei Liu 2023 International Journal of Advertising DOI: 10.1080/02650487.2023.2215075 Improving firm performance via marketing analytics: A contingency model Xiaoning Liang, Guoxin Li, Hao Zhang*, Eimear Nolan, Fadong Chen 2022 Journal of Business Research 141: 589-599 Competence Development in Crowdsourcing: Examining the Impact of Different Evaluation Standards Andrey Barashev, Guoxin Li 2022 European Journal of International Management 10.1504/EJIM.2021.10029651 Effect of short video ads on sales through social media: The role of advertisement content generators Jiaoju Ge, Yuepeng Sui, Xiaofeng Zhou, Guoxin Li* 2021 International Journal of Advertising 40(6): 870-896 Adoption of Multi-screen Multitasking in Young Generation of China: A Perspective of Self-Regulation Shahid Kalim Khan, Guoxin Li 2020 International Journal of Technology and Human Interaction 16(1): 1-17 Technology acceptance model: Recent developments, future directions, and proposal for hypothetical extensions Elizabeth Matemba, Guoxin Li, Ives Gogan, Baraka Maiseli 2020 International Journal of Technology Intelligence and Planning 12(4): 315-348 消费体验视角下新零售演化发展逻辑研究王正沛,李国鑫 2019 管理学报 16(03):317-326 Customer dissatisfaction and unfavorable word of mouth Boadi, Portia Opoku, Guoxin Li, Sai, Andrew Adjah, Karakari, Ama Fori 2019 Human Systems Management 37(4), 445-451 线上线下资源融合的新型创业生态系统研究王正沛,李国鑫 2018 管理学报 15(06):803-813 Consumers’ willingness to adopt and use WeChat wallet: an empirical study in South Africa Elizabeth Matemba, Guoxin Li 2018 Journal of Technology in Society 53,55-68 Consumers’ Stickiness to Mobile Payment Applications: An Empirical Study of WeChat wallet Elizabeth Matemba, Guoxin Li, Baraka J. Maiseli 2018 Journal of Database Management 29(3): 43-66 众筹生态系统的构建：一个多案例的研究王正沛，李国鑫 2017 管理评论 29(05):256-272 Online community support, relational capital and commitment: Difference between posters and lurkers. Xue Yang, Guoxin Li*, Sam Huang 2017 Information & Management (SSCI) 54: 154-165 Factors influencing the popularity of customer-generated content in a company-hosted online co-creation community: A social capital perspective. Xue Yang, Guoxin Li* 2016 Computers in Human Behaviors (SSCI) 64,760-768 The role of product originality and usefulness on new product adoption intention: Does motivated consumer innovativeness influen Guoxin Li*, Ruijin Zhang, Chao Wang 2015 Journal of Product Innovation Management (SSCI) 32(2):214-223 Payment willingness for VIP subscription in social networking sites Guofeng Li, Honglei Liu, Guoxin Li* 2014 Journal of Business Research (SSCI) 67：2179-2184 Effects of social capital and community support on online members’ intention to create user-generated content creation Guoxin Li*, Xue Yang, Sam Huang 2014 Journal of Electronic Commerce Research (SSCI) 15(3): 190-199 Understanding service quality in a virtual travel community environment. Statia Elliot, Guoxin Li*, Chris Choi 2012 Journal of Business Research (SSCI) 66(8):1153-1160 我国电子商务用户网上购物行为的影响因素及其演变：基于2006年与2009年数据的实证李国鑫, 李一军，李兵，叶强 2012 管理评论 24（7）：56-62 新产品开发二维绩效影响因素的元分析李国鑫，王超，陈易思，王艳雪 2012 科学学研究 30(12): 85-94 Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay. Guoxin Li*, Guofeng Li, Zephaniah Kambele 2011 Journal of Business Research (SSCI) 65(10):151 A Cross-cultural Validation of the Web-usage-related Lifestyle Scale: An Empirical Investigation in China. Qiang Ye*, Guoxin Li and Bin Gu 2011 Electronic Commerce Research and Applications (SSCI) 10(3): 304-312 基于用户在线交易意愿的网络社区电子商务实证研究李国鑫，李一军，尼菲 2011 管理评论 8: 80-88 虚拟社区成员线下互动关系对线上知识贡献的影响研究李国鑫，李一军，陈易思 2010 科学学研究 28（9）：1388-1394