成沛瑶 - 哈尔滨工业大学（深圳）

个人简介

成沛瑶，设计学博士，硕士生导师，现任哈尔滨工业大学（深圳）助理教授。聚焦于产品设计和消费者行为的交叉领域，通过消费心理学的理论和行为实验的研究方法，探究产品设计如何影响消费者认知和评价。主要研究对象包括消费者对智能产品的认知和采纳，视觉呈现对消费者信息加工的影响；以及用户对多通道交互的体验，手势交互及其设计方法等。教育背景香港理工大学，设计学院，博士荷兰代尔夫特理工大学，硕士，产品策略设计西北工业大学，本科，工业设计科研项目 2022-2024 主持广东省普通高校特色创新类项目：设计驱动创新策略在粤港澳大湾区企业中的应用研究 2021-2023 主持国家自然科学基金青年项目：拟人化策略对消费者智能产品认知和评价的影响研究 2021-2023 主持深圳市高层次人才科研启动项目：消费者对智能产品的采纳研究 2021-2023 参与教育部人文社科基金青年项目：智能语音产品适老化交互设计研究 2020-2022 主持教育部人文社科基金青年项目：老年人多通道交互设计研究 2020-2023 主持深圳市基础研究面上项目：物联网背景下智能产品交互设计研究科研获奖 2022年广东省高等教育学会第二届高等教育研究优秀成果奖 2021年黑龙江省优秀艺术科研成果奖

研究领域

人工智能产品的消费者评价与用户体验视觉呈现形式对消费者认知的影响，例如产品设计、界面设计、包装设计、广告设计多通道交互与用户体验，手势交互设计

近期论文

查看导师最新文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

期刊论文 Cheng, P.*, & Zhang, C., (2023). Show me insides: investigating the influence of exploded view on consumers’ mental imagery, comprehension, attitude, and purchase intention. Journal of Retailing and Consumer Service, 70, 103168. Cheng, P.*, & De Bont, C. (2022). Understanding design utilizations in China: Investigating design award-winning products based on innovation pyramid framework. International Journal of Design, 16(3), 115-130. Cheng, P., Meng, F., Yao, J.*, & Wang, Y., (2022). Intelligent agents in Cars: Investigating the effects of anthropomorphism and physicality of agents in driving contexts. Frointers in Psychology,13, 883417. Cheng, P.*, & Mugge, R. (2022). Seeing is believing: Investigating the influences of transparency on consumers’ product perceptions and attitude. Journal of Engineering Design, 33 (4), 284-304. Cheng, P.*, Mugge, R. & de Bont, C. (2020). Complexity in simplicity: the effects of visual compleixty on consumer comprehension of product innovations. Journal of Design Research,18 (5/6), 270-293. 杨延璞,陈登凯,成沛瑶.工业设计决策问题研究[J].包装工程,2020,41(22):1-6. Celhay, F.*, Cheng, P., Lee,W，& Masson, J. (2020). Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels. International Journal of Research in Marketing, 37(1), 108-128. Cheng, P.*, & Mugge, R. & de Bont, C. (2019). “Smart home system is like a Mother:” The potential and risks of using product metaphors to influence consumers’ comprehension of really new products. International Journal of Design, 13(3), 1-19. Cheng, P.*, & Mugge, R. & de Bont, C. (2018). Transparency in product designs: Design intentions and consumers’ interpretations. Journal of Engineering Design. 29(10), 539-568. Cheng, P., Mugge, R.*, & Schoormans, J. P. (2014). A new strategy to reduce design fixation: Presenting partial photographs to designers. Design Studies, 35(4), 374-391. 会议论文 Sun, Q., Hou, S.*, Yao, J., & Cheng, P. (2022). Trust-oriented HMI Design for Conditional Autonomous Driving Takeover Systems. In 2022 3rd International Conference on Intelligent Design (ICID) (pp. 196-199). IEEE. He, Y., Hou, S., & Cheng, P.*, (2022). Generating a natural gesture set for smart home control: user defined gestures for smart speakers. Assciation of Human Factors and Ergonomics (AHFE) 2022, New York, USA. Cheng, P.*, Zhang, C., & Sun, Q., (2021). Seeing is imagining: the influence of product presentation view on consumers’ mental imagery and evaluation. Annual Meetings of Jounral of Marketing Science (JMS), Shanghai, China. Jiang, H., Yao, J.*, Cheng, P., & Hou, S. (2021). Nostalgia-Driven Design and Digitalization of Brand Spokes-Characters for Generation Z. In E3S Web of Conferences (Vol. 236, p. 05063). EDP Sciences. He, Y., & Cheng, P.*, (2021). How to translate brand names? Investigating the influence of Brand Name Translation Methods and Country of Origin Effect on Consumers’ Brand Personality and Perception. 2021 China Marketing International Conference (CMIC), Nanchang, China. Meng, F., Cheng, P.*, Yao, J., & Wang, Y., (2021). Intelligent agents in Cars: Investigating the effects of anthropomorphism and physicality of agents in driving contexts. Assciation of Human Factors and Ergonomics (AHFE) 2021, New York, USA. Meng, F., Cheng, P.*, & Wang, Y. (2020). Voice User-Interface (VUI) in Automobile: Exploring design oppurtunities for using VUI through an observational study.HCI International 2020, Copenhagen, Denmark. 译著 ViP产品设计法则：创新者的工具书. 朱昊正, 李婕, 成沛瑶, 2020. 华中科技大学出版社.