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个人简介

吕佳颖博士毕业于美国德州农工大学,现任浙江大学管理学院副教授、博导,浙江大学旅游与酒店管理系副主任,浙江大学文旅产业管理MBA主任,浙江大学管理学院休闲管理研究所副所长 。浙江省151人才、浙江省之江青年。 科研课题与论文:已主持国家自然科学基金项目两项以及多项省部级课题, 以第一作者/通讯作者发表SSCI论文20余篇,并发表1部英文专著,1部教材,成果获得国家文化旅游部优秀论文成果奖、二等奖、三等奖。 咨询课题与智库:担任国内外大量旅游规划和旅游营销策划的主创者,曾主持美国国家森林公园、加拿大国家公园、德克萨斯州旅游局的咨询课题,主导了浙江、福建、湖北等多个地市的旅游规划与顶层设计。曾受聘挂职浙江嘉善大云甜蜜小镇旅游委员会副主任。 教学与课程 管理沟通 (全英文) 社会心理学 (全英文) 旅游目的地管理 (全英文) 国际旅游业 乡村旅游与绿色发展 文化创意产业与旅游目的地发展 休闲与社会 旅游文化 出版著作 Lu J. (2012). Voluntary Associations and their involvement in forest management. LAMBERT Academic Publishing: Germany. 吕佳颖,胡亮,黄欢 (2017) 国际旅游业. 清华大学出版社 奖励荣誉 浙江省151人才第三层次

研究领域

乡村旅游与数字化、旅游消费行为与旅游营销、研学旅行与营地教育、休闲旅游与幸福感、老龄化背景下的康养旅游服务创新。

近期论文

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Lyu, J., Mao, Z., & Hu, L. (2018). Cruise experience and its contribution to subjective well‐eing: a case of chinese tourists. International Journal of Tourism Research, 20(2):225-235. Mao, Z., & Lyu, J.* (2017). Why travelers use airbnb again? an integrative approach to understanding travelers' repurchase intention. International Journal of Contemporary Hospitality Management 29(9): 2464-2482. Hu, L., Zhu, L., Lyu, J.*, Zhu, W., Xu, Y., & Yang, L. (2017). Benefits of walking on menopausal symptoms and mental health outcomes among Chinese postmenopausal women. International Journal of Gerontology. 11:166-170. Lyu, J., Hu L. Hung, K., & Mao, Z. (2017). Assessing Servicescape of Cruise Tourism: The Perception of Chinese Tourists. International Journal of Contemporary Hospitality Management. 29(10):2556-2572 Wang, W., Wu, W., Luo, J., & Lu, J.* (2017). Information technology usage, motivation, and intention: a case of Chinese urban senior outbound travelers in the yangtze river delta region. Asia Pacific Journal of Tourism Research, 23(1)99-115. Hu, L., Zhu, L., Xu, Y.P, Lyu, J. Y.*, Imm, K., Yang, L., (2017). Correlation between air quality and outdoor exercise behavior in China, a novel Mobile-Based Study. International Journal of Behavioral Medicine, 24, 520–527. Lu, J., Hung, K., Wang, L., Schuett, M. A., & Hu, L. (2016). Do perceptions of time affect outbound-travel motivations and intention? An investigation among Chinese seniors. Tourism Management, 53, 1-12. Hung, K., & Lu, J.* (2016). Active living in later life: An overview of aging studies in hospitality and tourism journals. International Journal of Hospitality Management, 53, 133-144. Hung, K., Bai, X., & Lu, J.* (2016). Understanding Travel Constraints among the Elderly in Hong Kong: A Comparative Study of the Elderly Living in Private and in Public Housing. Journal of Travel & Tourism Marketing, 33(7)1051-1070. Lu, J., Mao,Z., Wang, M. and Hu, L. (2015). Goodbye maps, hello apps? Exploring the influential determinants of travel app adoption. Current Issues in Tourism,18(11), 1059-1079. Hu, L., Cheng, S., Lu, J. *, Zhu, L., Chen, L. (2015). Self-Efficacy Manipulation Influences Physical Activity Enjoyment in Chinese Adolescents. Pediatric Exercise Sciences. 28(1),143-151. Lu J., and Schuett, M.A. (2014). Examining the Relationship Between Motivation, Enduring Involvement and Volunteer Experience: The Case of Outdoor Recreation Voluntary Associations. Leisure Sciences 36(1): 68-87. Hu, L., Lu, J. * (2014). Exploring Private Ecotourism Sites and Tourists: The Case of Zhejiang, China. TEAM Journal of Hospitality & Tourism. 11(1): 1-16. 13Lu J., and Schuett, M.A. (2012). Examining the role of voluntary associations in environmental management: The case of the Sam Houston National Forest. Environmental Management, 49(2): 334-346. Wang W., Chen,J., Fan, L.,& Lu J.* (2012). Tourist Experience and Wetland Parks: The case of China. Annals of Tourism Research 39: 1763-1778. Schuett, M.A., Lu, J., Ditton, R.B., and Wolber, N. (2010). An Analysis of socio-demographics, preferences, and behaviors among Texas anglers 1990-2006. Human Dimensions of Wildlife,15(4):247-261. Lu, J. and Nepal, S. (2009). Sustainable tourism research: An analysis of papers published in the journal of sustainable tourism. Journal of Sustainable Tourism, 17(1):5-16. Schuett, M.A., Warnick, R.B., and Lu, J. (2009). A qualitative analysis of national outdoor recreation surveys. Journal of Park and Recreation Administration, 27(2): 46-59. Schuett, M.A., Lu, J., Fannin, D., and Bowser, G. (2008). The wildland urban interface and the national forests of East Texas. Journal of Park and Recreation Administration, 25(4): 6-24. Schuett, M.A., Jacob, J., Lu, J., and Respess, L. (2008). Keeping our charm: tourism, growth and quality of life issues in a small but growing Texas coastal community. Journal of Extension, 46(6). Lu, J., and Campbell, M. L. (2007). The nature and heterogeneity of perceived constraints of using the Trans Canada Trail for hiking/walking. Leisure/ Loisir, 32(1): 185-203.

学术兼职

担任多个国际期刊和国际会议审稿人。

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