个人简介
浙江大学管理学院“百人计划研究员”、博士生导师。研究兴趣包括网站交互和互联网内容设计，不同交互设备下的用户认知，交互过程中的干扰因素，跨文化的网站设计研究，用户信息系统行为等。结合行为研究方法，实地实验及认知神经科学方法（如眼动技术和脑电技术）研究人机界面设计对于用户感知，认知及决策的影响。论文发表于Information Systems Research(UTD 24种期刊），Journal of the Association for Information Science and Technology，Computers in Human Behavior等国际期刊上。
欢迎对科研有兴趣的同学与我联系。
教育背景
2014.07-2019.11，新加坡国立大学,信息系统与分析，博士；
2012.09-2014.06，南京大学，情报科学，硕士；
2008.09-2012.06，南京大学，信息管理与信息系统，本科；
科研成果
[1]场景营销中消费者位置与广告内容的交互效应及其跨文化比较——心理与神经生理视角，国家自然科学基金青年项目，2021-2023，主持人
[2]移动环境下隐私增强推送设置与用户隐私付费决策研究：基于认知神经科学方法，国家自然科学基金面上项目，2021-2024，参与
[3]探索基于位置信息广告的精准个性化设计及其神经机制：基于调节定向理论,中央高校基本科研业务费资助项目,2020,主持人
[4]ICT-enabled Interruptions,Mental Stress and Task Performance:fMRI and EEG-based NeuroIS Research,2016-2019,新加坡教育部研究基金(AcRF),参与
奖励荣誉
2020:国家优秀自费留学生奖学金
2019:Dean's Graduate Research Excellence Award(Awarded by National University of Singapore)
2014-2018:Research Scholarship(Awarded by National University of Singapore)
2014:江苏省优秀硕士毕论文
2013:南京大学优秀研究生；研究生国家奖学金
教学与课程
分布式文件系统及数据库技术（本科）
社交媒体与社会网络分析（本科）
近期论文
查看导师新发文章
（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）
发表期刊：
Ye,X.,Peng,X.,Wang,X.,Teo,H.H.'Developing and Testing a Theoretical Path Model of Webpage First Impression Formation.'Information Systems Research,forthcoming.
Zhao,Y.,Peng,X.,Liu,Z.,Song,S.,Hansen,P.'Factors that Affect Asker's Pay Intention in Trilateral Payment‐based Social Q&A Platforms:From a Benefit and Cost Perspective.'Journal of the Association for Information Science and Technology 71.5(2020):516-528.
Zhao,Y.,Xu,X.,Peng,X.,and Song,S.'Understanding the Determinants and Dynamic Process of User Exodus in Social Networking Sites:Evidence from Kaixin001.'Journal of the Association for Information Science and Technology 69.4(2018):553-565.
Peng,X.,Zhao,Y.,and Zhu,Q.'Investigating User Switching Intention for Mobile Instant Messaging Application:Taking Wechat as an Example.'Computers in Human Behavior 64(2016):206-216.
会议论文（节选）：
Cui,T.,Peng,X.,Wang,X.,'Understanding the Effect of Anthropomorphic Design:Towards More Persuasive Conversational Agents.'International Conference on Information Systems(ICIS),Hyderabad,India,December 2020.(Best Short Paper in Track)
Peng,X.,Wang,X.,Wu,D.'Displaying“Why”Higher than“How”:HowDisplay Positioning Affects Construal Level.'International Conference on Information Systems(ICIS),Munich,Germany,December 2019.
Peng,X.,Wang,X.,Teo,H.H.'Interruptions are not all Bad!The Case of Choice Overload.'International Conference on Information Systems(ICIS),Munich,Germany,December 2019.
Peng,X.,Ye,X.,Weng,T.,Teo,H.H.'Increase the Effectiveness of Online Distracting Advertisement:Examining the Effects of Location-based Personalization with Eye Tracking Technology.'Pacific Asia Conference on Information Systems(PACIS),Xi'an,China,July 2019.
Peng,X.,Wang X.,Teo,H.H.,et al.'Friending Acceptance on Social Media Apps:Does Tactile Interface Matter?'International Conference on Information Systems(ICIS),San Francisco,USA,December 2018.
Peng,X.,Wang,X.,Teo,H.H.'Facilitating Embodied Mental Simulation:The Effects of Product Orientation and Computer Interface.'China Summer Workshop on Information Management(CSWIM),Qingdao,China,June 2018.
Peng,X.,Wang,X.,and Teo,H.H.'Touch Makes You Think Concretely:The Effects of Computer Interfaces on Product Evaluation.'International Conference on Information Systems(ICIS),Seoul,South Korea,December 2017.
Peng,X.,Wang,X.,Teo,H.H.'Let Our Mind Wander:Employing IT-Induced Incubations to Enhance Creativity.'HCI International 2017,Vancouver,Canada.
Zhao,Y.,Peng,X.,Tang,J.,&Song,S.'Understanding Young People’s We-intention to Contribute in Danmaku Websites:Motivational,Social,and Subculture Influence.'iConference,Wuhan,China,March 2017.
Peng,X.,Wang,X.,Teo,H.H.'Effects of e-Commerce Websites’Auditory Features on Consumers’Appreciation for Innovative Products.'SIGHCI 2016,Dublin,Ireland.
Zhou,F.,Peng,X.,Zhou,L.,and Heng,C.S.'Why do Users Become Inactive on Online Social Networks?A Friendship Perspective.'Pacific Asia Conference on Information Systems(PACIS),Chiayi,Taiwan,July 2016.
Wu,D.,Wang,X.W.,Teo,H.H.,and Peng,X.'Investigating Consumers’Redemption Responses through the Interplay between Message Framing and Psychological Distance in Mobile Advertisement Design.'Pacific Asia Conference on Information Systems(PACIS),Chiayi,Taiwan,July 2016.
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