萧文龙 - 浙江工业大学 - 马克思主义学院

个人简介

博士：中央大学企管博士硕士： Polytechnic University/Computer Science (New York, U.S.A) 美国纽约科技大学计算机科学硕士经历: 美萁信息主管资策会讲师零壹科技教育训练部主管铭传大学资管系教授萧文龙毕业于美国纽约科技大学（Polytechnic University）计算机科学硕士，台湾中央大学企管博士。业界工作8年，学界工作16年，擅长网路和资料分析，2019 年有2篇SSCI论文进入 ESI 1% 高被引论文，其中1篇进入 ESI 0.1% 热点论文。萧教授是华人中唯一多次登上SmartPLS 官网首页介绍的学者。也是少数同时拥有CB-SEM和PLS-SEM的作者。目前已经出版64本书和56篇期刊论文，例如在 Behaviour & Information Technology, Computers in Human Behavior, Scientometrics, Information Technology and People, Communications of the Association for Information Systems (CAIS), Scientometrics, International Journal of Information Management (IJIM) , Internet Research(IR), European Journal of Information Systems (EJIS), information & Management(I&M)等知名期刊和权威期刊有所发表。服务方面 Guest editor：Internet Research(SSCI), JIT(SCI), JGIM(SSCI), IM&DS(SCI)。讲学和工作坊于多所高校，包括国立新加坡大学(PACIS 2015)、台湾清华大学、台湾政治大学、台湾中央大学、台湾中正大学、台湾成功大学、台湾中山大学、中山大学、浙江大学、南京大学、西安电子科大、西安邮电、华中师范、北京航空航天大學、浙江工业大学等知名大学，为结构方程模型教学领域的知名学者。研究生培养等教学情况：培养了27名硕士，共计发表10篇期刊。协助指导培养了5名博士，共计发表5篇期刊。近五年承担主要科研项目项目名称项目性质/来源起始终止年度本人排序 1 了解資訊科技與人們之間的關係：從fit(適配)理論的觀點出發，結合引文分析、共被引分析、叢集、多維尺度、因素分析、個案研究、和量表發展與驗證科技部 (台湾) 2016/08/01 ～ 2017/07/31 1/1 2 探讨消费者使用智能型手机下载 Apps 服务之影响因素科技部 (台湾) 2015/08/01 ～2016/07/31 1/1 3 了解影响大学生使用云端教室行为意图的因素: 以多重模式比较探讨科技部 (台湾) 2014/08/01 ～ 2015/07/31 1/1 4 利他行为在在线团购中有用吗? 从共同产生的价值观点探讨科技部 (台湾) 2013/08/01 ～ 2014/07/31 专著： 1、多变量分析最佳入门实用书－SPSS+LISREL 第二版9789861817347 萧文龙台湾碁峰 2009年6月 2、统计分析入门与应用：SPSS中文版+PLS-SEM(SmartPLS) 9789862769959 萧文龙台湾碁峰 2013年12月 3、计算机网络概论与实务(第六版) 9789863473039 萧文龙、徐玮廷台湾碁峰 2014年10月 4、统计分析入门与应用：SPSS中文版+SmartPLS 3 (PLS_SEM) 9789863479482 萧文龙台湾碁峰 2016年3月奖励和荣誉：所有奖励和荣誉。萧文龙,郭庭伊 “部落客持续使用部落格之研究-以整合期望确认、科技接受模式和个人因素观点探讨” 2010年国际ERP学术及实务研讨会最佳论文奖第一名收录Journal of e-Business (TSSCI) 萧文龙老师入选2013年铭传大学87期Autumn校刊「好老师推荐活动」，荣获推荐好老师，显示教学方面受到学生和校友肯定。 2014 年度荣获私立教育事业协会模范教师奖 2016年荣获信息管理学会理事

研究领域

电子商务，营销管理，消费者行为，新科技的采用，数量方法

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

1. Li-Chun Huang, and Wen-Lung Shiau, 2015. “Why do people use Microblogs? An empirical study of Plurk,” Information Technology & People (28:2), pp. 281-303. (SSCI, 2014 IF= 0.784) (Web of Science 4 times cited) 2. Yu-Wei Chang, Ping-Yu Hsu, Wen-Lung Shiau, and Chung-Chih Tsai, 2015. ” Knowledge sharing intention in the U.S. and China: a cross-cultural study,” European Journal of Information Systems (EJIS) (24:3), pp. 262-277. (SSCI, 2014 IF= 2.213) (Web of Science 8 times cited) 3. Wen-Lung Shiau, 2016. “The intellectual core of enterprise information systems: A co-citation analysis,” Enterprise Information Systems (10:8), pp. 815-844. (SCI, 2015 IF= 2.269) (Web of Science 10 times cited) 4. Wen-Lung Shiau, and Patrick Y. K. Chau, 2015. “Does altruism matter on online group buying? Perspectives from egotistic and altruistic motivation,” Information Technology & People (28:3), pp.677-698. (SSCI, 2014 IF= 0.784) (Web of Science 12 times cited) 5. Yu-Wei Chang, Ping-Yu Hsu, and Wen-Lung Shiau, 2015. “The effects of personality traits on business intelligence usage: A decision-making perspective,” Malaysian Journal of Library & Information Science (MJLIS) (20:3), pp. 13-40. (SSCI, 2014 IF= 0.238) 6.Yu-Wei Chang , Ping-Yu Hsu , Wen-Lung Shiau, and Ronghua Yi, 2015. "The effect of customer power on enterprise internal knowledge sharing: An empirical study," Aslib Journal of Information Management (67:5), pp 505-525. (SSCI, 2018 Impact Factor: 1.702*)(Web of Science 2 times cited) 7. Wen-Lung Shiau, Yogesh K. Dwivedi, and Chia-Han Tsai, 2015. “Supply chain management: exploring the intellectual structure,” Scientometrics (105:1), pp. 215-230. (SSCI, 2014 IF= 2.183)(Web of Science 9 times cited) 8. Wen-Lung Shiau, and Patrick Y. K. Chau, 2016. “Understanding behavioral intention to use a cloud computing classroom: A multiple model-comparison approach,” Information & Management (53:3), pp. 355-365. (SSCI, 2015 IF= 2.163) (Web of Science 46 times cited) 9. Wen-Lung Shiau, Chang Ming Yan, and Chen-Chao Kuo, 2016. “The Intellectual Structure of Human Computer Interaction Research,” Journal of Information Science and Engineering (JISE) (32:3), pp. 703-730. (SCI, 2014 IF= 0.414)(Web of Science 3 times cited) 10.Yu-Wei Chang, Ping-Yu Hsu, Wen-Lung Shiau, and Yun-Shan Cheng, 2016. “The Effects of Individual and National Cultures in Knowledge Sharing: A Comparative Study of the U.S. and China,” Journal of Global Information Management (24:2), pp. 39-56. (SSCI, 2015 IF= 0.303)(Web of Science 1 time cited) 11. Li-Chun Huang, and Wen-Lung Shiau, 2017. “Factors affecting creativity in information system development: Insights from a decomposition and PLS–MGA,” Industrial Management & Data Systems (117:3), pp. 496-520. (SCI, 2016 IF= 2.205) (Web of Science 3 times cited) 12. Li-Chun Huang, Wen-Lung Shiau, and Ya-Hsuan Lin, 2017. “What factors satisfy e-book store customers? Development of a model to evaluate e-book user behavior and satisfaction," Internet Research (27:3), pp. 563-585. (SSCI, 2016 IF= 2.931) (Web of Science 1 time cited) 13.Wen-Lung Shiau, Yogesh K. Dwivedi, and Han Suan Yang, 2017. “Co-citation and cluster analyses of extant literature on social networks,” International Journal of Information Management (37:5), pp. 390-399. (SSCI, 2016 IF= 3.872) (Web of Science 37 times cited) 14. Wen-Lung Shiau, Yogesh K. Dwivedi, and He-Hong Lai, 2018. “Examining the core knowledge on facebook,” International Journal of Information Management (43), pp. 52-63. (SSCI, 2017 IF= 4.516) (Web of Science 27 times cited) 15. Chih-Chin Liang, and Wen-Lung Shiau, 2018. “Moderating effect of privacy concerns and subjective norms between satisfaction and repurchase of airline e-ticket through airline-ticket vendors,” Asia Pacific Journal of Tourism Research (23:12), pp. 1142-1159. (SSCI, 2017 IF= 1.352) (Web of Science 1 time cited) 16.Yu-Wei Chang, Ping-Yu Hsu, Wen-Lung Shiau, and Ming-Chia Hsu, 2019.　“An empirical study on factors affecting switching intention to cloud enterprise resource planning: A comparison between public and private clouds,” Journal of Global Information Management (27:4), pp. 46-49. (SSCI, 2018 IF= 1.098) 17.Khan, G., Sarstedt, M., Shiau, W., Hair, J., Ringle, C., and Fritze, M. 2019. "Methodological research on partial least squares structural equation modeling (PLS-SEM)," Internet Research (29:3), pp. 407-429. (SSCI, 2018 IF= 4.109) (Web of Science 5 time cited) 18. Wen-Lung Shiau, Marko Sarstedt, and Joseph F. Hair, 2019. "Internet research using partial least squares structural equation modeling (PLS-SEM)," Internet Research (29:3), pp. 398-406. (SSCI, 2018 IF= 4.109) 19.Avus C.Y. Hou, Wen-Lung Shiau, and Rong-An Shang, 2019. "The involvement paradox: The role of cognitive absorption in mobile instant messaging user satisfaction," Industrial Management & Data Systems (119:4), pp.881-901. (SCI, 2018 IF= 3.727) 20.Wen-Lung Shiau, Chang-Ming Yan, and Bang-Wen Lin, 2019. “Exploration into the Intellectual Structure of Mobile Information Systems,”International Journal of Information Management (47), pp. 241-251. (SSCI, 2018 IF= 5.063) (Web of Science 1 time cited)