高海兵 - 中国人民大学

个人简介

佛罗里达大学市场营销博士纵向课题社交营销的效果及优化设计—来自社交电商的随机田野实验,自科基金面上项目, 2022/01-2025/12,负责人

研究领域

社交营销、平台营销

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

Gao, Haibing, Jinhong Xie, Qi Wang, and Kenneth C. Wilbur (2015), Should Ad Spending Increase or Decrease Before a Recall Announcement? The Marketing-Finance Interface in Product-Harm Crisis Management, Journal of Marketing, 79 (5), 80-99. Gao, Haibing, Huazhong Zhao, Yinliang Tan, Ya Lin, and Lai Wei (2020), Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value, Production and Operations Management, 29 (12), 2661-2678. Tan, Yinliang, Yan Xiong, Haibing Gao, Xi Li, and Huazhong Zhao (2021), Less is More? The Strategic Role of Retailer’s Capacity, Production and Operations Management, 30 (10), 3354-3368. Gao, Haibing, Subodha Kumar, Yinliang Tan, and Huazhong Zhao (2022), Socialize More, Pay Less: Randomized Field Experiments on Social Pricing, Information Systems Research, Accepted.

学术兼职

2014 INFORMS Marketing Science Conference Doctoral Consortium Fellow 2013 AMA Doctoral Consortium Fellow, University of Michigan