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个人简介

主要教育经历 2010–2016 博士,商学院市场营销系,新加坡国立大学 2013.02–08 访问学者,罗斯商学院市场营销系,密歇根大学 2006-2010 学士,测绘学院,武汉大学 2008-2009 辅修,计算机学院,华中科技大学 主要工作经历 2016- 讲师,中国人民大学商学院

研究领域

结构模型、并购与品牌、共享经济

近期论文

查看导师新发文章 (温馨提示:请注意重名现象,建议点开原文通过作者单位确认)

“Quantifying M&A's Impact on Brand Equity: A Structural Approach”, with Junhong Chu and Hongju Liu, under review. 主要学术会议报告: 1. “The Impact of Taxation Stimulus on China’s Automobile Industry and Environment”, INFORMS Marketing Science Conferences, 2015, June 18-20, Baltimore, US 2. “An Empirical Analysis of Mergers and Brand Equity,” 2014 China India Insights Conference, July 13-15, Lijiang, China 3. “An Empirical Analysis of Mergers and Brand Equity,” INFORMS Marketing Science Conferences, 2014, June 18-20, Atlanta, US 4. “Mergers and Brand Equity: A Quantitative Analysis of Strategic and Efficiency Motives,” INFORMS Marketing Science Conferences, 2013, July 11-13, Istanbul, Turkey

学术兼职

2015 AMA-Sheth Foundation Doctoral Consortium Fellow, London Business School

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