个人简介
主要教育经历
2010–2016 博士，商学院市场营销系，新加坡国立大学
2013.02–08 访问学者，罗斯商学院市场营销系，密歇根大学
2006-2010 学士，测绘学院，武汉大学
2008-2009 辅修，计算机学院，华中科技大学
主要工作经历
2016- 讲师，中国人民大学商学院
近期论文
查看导师新发文章
（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）
“Quantifying M&A's Impact on Brand Equity: A Structural Approach”, with Junhong Chu and Hongju Liu, under review.
主要学术会议报告：
1. “The Impact of Taxation Stimulus on China’s Automobile Industry and Environment”, INFORMS Marketing Science Conferences, 2015, June 18-20, Baltimore, US
2. “An Empirical Analysis of Mergers and Brand Equity,” 2014 China India Insights Conference, July 13-15, Lijiang, China
3. “An Empirical Analysis of Mergers and Brand Equity,” INFORMS Marketing Science Conferences, 2014, June 18-20, Atlanta, US
4. “Mergers and Brand Equity: A Quantitative Analysis of Strategic and Efficiency Motives,” INFORMS Marketing Science Conferences, 2013, July 11-13, Istanbul, Turkey
学术兼职
2015 AMA-Sheth Foundation Doctoral Consortium Fellow, London Business School
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