张泽林 - 中国人民大学

个人简介

主要教育经历市场营销学博士 (2006 -2012 ), 堪萨斯大学商学院固体物理学硕士 (2004- 2006), 堪萨斯大学物理系物理学学士 (1998- 2002), 南开大学物理科学学院主要工作经历教授 (2022 –至今 ), 中国人民大学商学院市场营销系，博士生导师副教授 (2016 -2022 ), 中国人民大学商学院市场营销系，博士生导师讲师 (2012 -2016 ), 中国人民大学商学院市场营销系，硕士生导师

研究领域

大数据营销，电商营销，博弈论与定价，营销金融学等

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

1. Zhang, Zelin, Kejia Yang, Jonathan Z. Zhang and Robert W. Palmatier, “Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach” Management Science (2022): forthcoming 2. Jiawen, Li, Lu Meng, Zelin Zhang and Kejia Yang, "Low-Frequency, High-Impact: Discovering Important Rare Events from UGC" Journal of Retailing and Consumer Services (2022): forthcoming 3. Zhang, Zelin, Ernan Haruvy and Peter T.L. Popkowski Leszczyc,“On the reference price effect of reserve and BIN prices” Journal of Retailing 98.2 (2022): 356-372. 4. Zhang, Zelin, et al. "Partial refunds as a strategic price commitment device in advance selling in a service industry." European Journal of Operational Research 291.3 (2021): 1062-1074. 5. Han, Jidong, Peter TL Popkowski Leszczyc, and Zelin Zhang*. "Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions." Journal of Interactive Marketing 54(2021): 86-102. 6. Zhang, Zelin, et al. "The influence of coupon duration on consumers’ redemption behavior and brand profitability." European Journal of Operational Research 281.1 (2020): 114-128. 7. Zhang, Zelin, et al. "A joint optimal model of pricing, rebate value, and redemption hassle." Decision Sciences 50.5 (2019): 1060-1092. 8. Dong, X., Zou, S., Sun, G., & Zelin Zhang . "Conditional effects of justice on instability in international joint ventures." Journal of Business Research 101 (2019): 171-182. 9. Zhang, Zelin, Jianghua Wu, and Feiqiong Wei. "Refurbishment or quality recovery: joint quality and pricing decisions for new product development." International Journal of Production Research (2018): 1-17. 10. Zhang, Zelin, et al. "Optimal depth and timing of price promotions in a vertically differentiated product line." Journal of Business Research 83 (2018): 215-228. 11. Zhang, Zelin, Kissan Joseph, and Ramanathan Subramaniam. "Probabilistic selling in quality-differentiated markets." Management Science 61.8 (2014): 1959-1977. 12. Zhang, Zelin, et al. "The Dynamics of Online Purchase Visits: Inertia or Switching?" Frontiers of Business Research in China 10.1 (2016): 1 13. Dong，Xiao Dan, Zelin Zhang*, Hinsch C A, et al. "Reconceptualizing the elements of market orientation: A process-based view. " Industrial Marketing Management , 2016, 56: 130-142 14. Qu, Riliang, and Zelin Zhang. "Market orientation and business performance in MNC foreign subsidiaries—Moderating effects of integration and responsiveness." Journal of Business Research 68.5 (2015): 919-924 . 15. Joseph, Kissan, Jide Wintoki and Zelin Zhang, Forecasting Abnormal Stock Returns and Trading Volume Using Investor Sentiment: Evidence from Online Search. International Journal of Forecasting , 27.4 (2011), 1116-1127 16. 张泽林, 韦斐琼, 韩冀东, & 陈蔚妮. "空气质量对消费者互联网搜索行为的影响." 管理科学 31.5 (2018): 16-29. 17. 吴江华, & 张泽林*. (2016). 基于价格随机化的非透明销售策略研究. 运筹与管理 , 25(5), 241-248. 18. 张泽林, 李东贤, & 董小丹. "合资公司稳定性影响因素及机制研究—基于资源互补性, 公司学习和组织公平维度." 管理现代化 36.3 (2016): 66-69. 19. 王文硕, & 张泽林. "合同关系对零售客户消费的促进与流失影响." 金融论坛 4(2015):46-58. 20. 张谊浩, 李元, 苏中锋, & 张泽林. (2014). 网络搜索能预测股票市场吗?. 金融研究 , (2), 193-206. 21. 柴俊武, 赵广志, & 张泽林. (2011). 自我概念对两类怀旧广告诉求有效性的影响. 心理学报, 43(3), 14.

学术兼职

1. 中国高等院校市场学研究会理事 2. 《营销科学学报》编委