张恩忠 - 中国人民大学

个人简介

主要教育经历 2005.08-2009.08 美国普度大学 (Purdue University) 获得消费者行为博士学位 1997.09-1999.06 长庚大学获得医务管理硕士学位 1993.09-1997.06 台湾大学获得管理学学士学位主要工作经历 2015.06至今中国人民大学市场营销系副教授 2009.09-2015.06 中国人民大学市场营销系讲师 2005.08-2008.12 美国普度大学研究/教学助理 2002.09-2005.06 台湾大学商学研究所研究/教学助理 2001.05-2002.02 台湾固网股份有限公司市场营销专员

研究领域

市场营销、消费者行为

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

Wen, B. and Chang, E.-C. (2022), "Will winning always encourage risk-taking? The effects of winning–losing perception on consumers’ risk preference", Journal of Contemporary Marketing Science , Vol. ahead-of-print No. ahead-of-print. (DOI: https://doi.org/10.1108/JCMARS-08-2022-0022) Tang, X., Zeng, P., Sun, B., Chang, E.-C. and Mei, F. (2022), "Humanoid intelligent robot (HIR) situation: Research on the formation and influence of social value level substitution cha-xu pattern", (forthcoming) Nankai Business Review International (DOI: https://doi.org/10.1108/NBRI-01-2022-0001) 谢纯雅、张恩忠、孙文文. 2022. 随机立减策略对购买意愿的影响：锚定效应与价格公平感知的作用[J]. 外国经济与管理, DOI：10.16538/j.cnki.fem.20220115.202 Chang, E.-C. , Xie, C., & Fan, X. (2022),“Defending the rules: How witnessing immoral behaviors influences boundary preference.” Journal of Business Research, 139, 654-663 . (DOI: https://doi.org/10.1016/j.jbusres.2021.10.021) Chang, E.-C., Wen, B., & Tang, X. (2021) “The effect of winning-losing perception on consumers’ variety-seeking behavior.” European Journal of Marketing , 55(6), 1624-1642. (DOI: https://doi.org/10.1108/EJM-07-2019-0565). 唐小飞，孙炳，张恩忠．2021. 类人智能机器人社会价值替代与风险态度研究[J]．南开管理评论, 24(6): 4-13. 文贝西、张恩忠. 2019. 成王败寇大不同: 胜负感知对消费者风险偏好的影响 [J]. 营销科学学报, 15(3):78-93. (学院B). Tang, X.F., Chang, E.-C., Huang, X., & Zhang, M. (2018) “Timing and compensation strategies in service recovery.” Journal of Services Marketing , 32(6), 755-766. Chang, E.-C., Chou, T.J., Huang, C., & Wang, X. (2016) “The categories, rules, and demonstrations of guanxi in Chinese society.” Journal of Business-to-Business Marketing , 23(4), 311-325. Chou, T.J., Chang, E.-C., Zheng, Y., & Tang, X. (2016) “What makes consumers believe: the impacts of priming and sequential service experiences on consumer emotions and willingness to pay.” Journal of Services Marketing, 30(1), 115-127. (DOI: http://dx.doi.org/10.1108/JSM-02-2014-0077) Fan, X., Chang, E.-C., Wegener, D. (2015) “Two- or one-dimensional view of arousal? Exploring tense and energetic arousal routes to consumer attitudes.” European Journal of Marketing, 49(9/10), 1417-1435. Yan, H., Chang, E.-C., Chou, T.J., & Tang, X. (2015) “The over-categorization effect: How the number of categorizations influences shoppers’ perceptions of variety and satisfaction.” Journal of Business Research , 68(3), 631-638. (DOI: http://dx.doi.org/10.1016/j.jbusres.2014.08.008) Chang, E.-C., Lv, Y., Chou, T.J., He, Q., & Song, Z. (2014) “Now or later: Delay’s effects on post-consumption emotions and consumer loyalty.” Journal of Business Research , 67(7), 1368-1375. (DOI: http://dx.doi.org/10.1016/j.jbusres.2013.08.016) 张恩忠、周庭锐.2014.”明示”还是”暗示”—平面广告投放的环境考量[J].北大商业评论, 125: 80-87. Chou, T.J., Chang, E.-C., Dai, Q., & Wong, V. (2013). “Replacement between Conformity and Counter-Conformity in Consumption Decisions.” Psychological Reports , 112(1), 1-26.