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个人简介

主要教育经历 1999.09-2004.01 中国人民大学 管理学博士 1994.09-1997.07 中国人民大学 经济学硕士 1988.09-1992.07 天津纺织工学院 工学学士 主要工作经历 中国人民大学商学院 深圳锐博计算机网络设备公司 深圳新海湖通讯设备有限公司 西安海博国际高新技术公司 西安国营西京针织服装厂 荣誉、奖励 2021 “优秀社会服务”, 人大商学院 2011 “本科优秀教师”, 人民大学 2010 “EMBA项目最佳教学贡献奖”, 人大商学院 2010 “优秀社会服务”, 人大商学院 2009 “优秀社会服务”, 人大商学院 2004 “中国人民大学第三届青年教师教学基本功比赛二等奖”,人民大学 2003 “中国人民大学‘十大教学标兵’提名奖”,人民大学 2003 “中国经营报联合体奖教金”,人民大学

研究领域

医保政策、数字疗法、大数据营销、顾客关系管理、重复购买行为

近期论文

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Han, J., Cheng, D., (2021). Digital Therapeutics and Its Mechanism In Daily Life Scenario. ISMS Marketing Science Conference Han, J., Cheng, D., & Song, Y. (2010). What affect the acceptance of mobile marketing?. International Conference on NETWORKING and Digital Society (Vol.2, pp.528 - 531). IEEE. Cheng, D., Han, J., & Song, Y. (2010). Only Value Enough?: An Empirical Research on the Impact of Value and Trust on Intention. International Conference on E-Business and Information System Security (Vol.25, pp.617-627). IEEE. Song, Y., & Han, J. (2009). Is Enjoyment Important? An Empirical Research on the Impact of Perceive Enjoyment on Adoption of New Technology. International Conference on Information Management, Innovation Management and Industrial Engineering (Vol.4, pp.511-514). IEEE Computer Society. Cheng, D., Yang, D., Han, J., & Song, Y. (2007). An Empirical Research of Successful ERP Implementation Based on TAM . Research and Practical Issues of Enterprise Information Systems II . (pp.283-292).Springer US. Song, Y., Han, J., Cheng, D., & Zhang, Y. (2007). An Empirical Research on the Impact of CSFs on Adoption of ERP. International Conference on Wireless Communications, Networking and Mobile Computing (pp.6254-6257). IEEE. Jidong, Han., & Dong, C. (2007). Empirical Research on User Acceptance and Implementation Effectiveness of ERP. In 1st International Conference on Growth of Firm and Management (pp. 552–556). Han, J., Song, Y., Zhang, Y., & Cheng, D. (2007). Empirical Research on Information Search Behavior. The Sixth Wuhan International Conference on E-Business (pp.290-296 ) .

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