胡亚欧 - 暨南大学

个人简介

教育背景 2007.9——2011.7，曲阜师范大学，旅游管理，学士 2011.9——2013.7，中山大学，旅游管理，硕士 2014.8——2018.5，华盛顿州立大学，工商管理，博士主讲课程管理研究方法、服务管理科研成果科研项目粤港澳大湾区养老旅游资源与市场研究暨南大学中央高校基本科研业务费项目 2019年6月立项教练与辅导暨南大学教育技术“创新工程”项目：现代服务业管理（校级）

研究领域

服务管理、服务营销、服务品牌营销、消费者行为学

近期论文

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Na Su, Yaou Hu, and Hyounae Min, Image congruity or functional congruity? The Moderating Effect from the Social Visibility of Hotel Consumption at Different Price Levels, Journal of Hospitality & Tourism Research , 2019,1096348019835602. Yaou Hu, and Hyun Jeong Kim , Positive and negative eWOM motivations and hotel customers’ eWOM behavior: Does personality matter?, International Journal of Hospitality Management, 75,2018, 27-37. Wen, Ji, Yaou Hu, and Hyun Jeong Kim,Impact of individual cultural values on hotel guests’ positive emotions and positive eWOM intention: Extending the cognitive appraisal framework, International Journal of Contemporary Hospitality Management 30, no. 3 ,2018, 1769-1787. Hu, Y. & Kim, H.J. (2019). Effects of Customers’ Relationship Propositions after a Service Failure. 2019 APacCHRIE & EuroCHRIE Joint Conference. Hong Kong, China. Hu, Y. & Kim, H.J. (2018). Internal branding: cultivating value congruence through hospitality internship. 23rd Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Fort Worth, United States. Hu, Y. & Kim, H.J. (2017). Relationships between hotel guests’ electronic word-of-mouth engagement and personality. 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, United States. Hu, Y. & Kim, H.J. (2016). Examining the formation mechanism of hotel customer’s eWOM intention: Testing the moderating role of individualism-collectivism, 2016 Academy of Global Hospitality & Tourism conference, Seoul, Korea.