马步青 - 中国科学技术大学

个人简介

教育背景（EDUCATION） University of Science and Technology of China, Hefei, China Ph.D., Management Science and Engineering, 2020 University of Illinois at Urbana-Champaign, Champaign, IL, USA Joint-cultivated doctoral student., Marketing, 2017-2019

研究领域

Platform Service, Information sharing, Payment model, Influencer Marketing, AI and Algorithm

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

To Hinder or to Facilitate: Retailers’ Strategy of Consumer Information Sharing , Production and Operations Management , 2024 , 33(8): 1759-1774 Return window decision in a distribution channel , Production and Operations Management , 2020 , 29(9): 2121-2137 Traditional or drop-shipping? : channel choice and product quality , International Journal of Production Research , 2024 , 62(19): 6999-7017 The bright side of third-party marketplaces in retailing , International Transactions in Operational Research , 2022 , 29(1): 442-470 Online search-based advertising strategy for e-Business platform with the consideration of consumer search cost , Kybernetes , 2017 , 46(2): 291-309