个人简介

李义娜，博士，副研究员。主要研究领域：消费者行为。南开大学和美国得克萨斯A&M大学博士后。

研究领域

消费者行为。

项目信息 平台化供应链的风险分析与治理研究4, 基金委国家创新研究群体（项目主要参与人子课题）, 参与性质: 主持, 纵向, ¥6,700,000.00, 2020-2024 科研课题和项目 主持2017国家自然科学基金青年项目“视觉表意机制对消费者信息处理及决策的影响研究”。 主持2017教育部人文社会科学研究青年基金项目“公共风险警示信息的视觉传递策略研究”。 主持2014年第56批中国博士后基金面上项目“营销沟通中图像修辞及影响机制研究”。

近期论文

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期刊论文 How social media usage influences B2B customer loyalty: Roles of trust and purchase risk, Journal of Business & Industrial Marketing, 2019, 34(7): 1420-1433 The influence of edge bundling on visual information search, Information Sciences, 2019, 495(2019): 234-246 Decoupling analysis of carbon emission from construction land in Shanghai, Journal of Cleaner Production, 2019, 210: 25-34 Visual Exploration of 3D Geospatial Networks in A Virtual Reality Environment, The Computer Journal, 2018, 61(3): 447-458 期刊论文 Huizhen Jin*, Yi-Na Li*, Dongjin Li*, Jun Zheng* (2020), The Effects of Physical Activity Calorie Equivalent Labeling on Dieters’ Food Consumption and Post‐consumption Physical Activity, Journal of Consumer Affairs, forthcoming. https://doi.org/10.1111/joca.12299 Xinzhe Lin, Yi-Na Li*, Xiaolan Wan, Jiuchang Wei (2020), Market Reaction to the International Acquisitions by Chinese Firms: The Role of Potential Intelligence Sourcing and Preannouncement, Chinese Management Studies, forthcoming Huan Yang, Yi-Na Li*, Kang Zhang (2020), The Interactive Influences of Color Attributes on Color Perception Bias, The Visual Computer, 36(5): 925-937. https://doi.org/10.1007/S00371-019-01706-6 Yi-Na Li, Kang Zhang*, Dong-Ni Hu, Mao Lin Huang (2019), The influence of edge bundling on visual information search, Information Sciences, 495:234-246. doi:https://doi.org/10.1016/j.ins.2019.05.007 Chu-Bing Zhang, Yi-Na Li*, How social media usage influences B2B customer loyalty: Roles of trust and purchase risk (2019), Journal of Business and Industrial Marketing. doi:10.1108/JBIM-07-2018-0211. Yi-Na Li, Miaomiao Cai, Kaiya Wu*, Jiuchang Wei (2019), Decoupling Analysis of Carbon Emission from Construction Land in Shanghai, Journal of Cleaner Production, 210: 25-34. doi.org/10.1016/j.jclepro.2018.10.249 Meng-Jia Zhang, Jie Li*, Kang Zhang*, Yi-Na Li (2017), Visual Exploration of 3D Geospatial Networks in A Virtual Reality Environment, Computer Journal, 61(3), 447-458. doi.org/10.1093/comjnl/bxx117 Yi-Na Li*, Kang Zhang, Dong-Jin Li (2017), How Dimensional and Semantic Attributes of Visual Symbol Influence Relative Value Estimation, ACM Transactions on Applied Perception, Vol.14, Iss. 3 Article No.18. doi: http://dx.doi.org/10.1145/3059006 Yi-Na Li, Kang Zhang*, Dong-Jin Li (2017),Rule-Based Automatic Generation of Logo Designs, Leonardo, 50(2):177-181. doi:https://doi.org/10.1162/LEON_a_00961 Chu-Bing Zhang, Yi-Na Li*, Bo-Wu, Dong-Jin Li (2017), The Roles of Network Externalities and Social Interaction Ties in Building Wechat Users’ Continuance Intention, Computers in Human Behavior,69: 284-293. doi:10.1016/j.chb.2016.11.069 Yi-Na Li, Dong-Jin Li*, Kang Zhang (2016), The Impact of Metaphors on Information Visualization, Journal of Visualization,20(76): 1-18. doi:10.1007/s12650-016-0371-9 Yi-Na Li, Chi Yao, Dong-Jin Li, Kang Zhang*(2014), Adaptive Difficulty Scales for Parkour Games, Journal of Visual Languages and Computing, 25(6): 868-878.doi:10.1016/j.jvlc.2014.09.003