个人简介
副教授，博士毕业于香港城市大学，目前就职于华东师范大学亚欧商学院，担任营销方面的教学和研究工作。
工作经历
12/2017—至今，华东师范大学经济与管理学部亚欧商学院，副教授
07/2013—11/2017, 上海财经大学国际工商管理学院市场营销系，副教授
07/2010—06/2013, 上海财经大学国际工商管理学院市场营销系，助理教授
09/2007—06/2010, 澳门科技大学市场营销系，助理教授
教育经历
09/2003—11/2007 香港城市大学市场营销系，博士
09/2000—07/2003 山东大学管理学院市场营销系，硕士
09/1996—07/2000 山东大学管理学院企业管理系，学士
近期论文
查看导师新发文章
（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）
Wang, Xuehua,Yixia Sun, and Thomas Kramer (2021), “Ritualistic Consumption Decreases Loneliness by Increasing Meaning,” Journal of Marketing Research, 58 (2), 282-298. (SSCI)
Wang, Xuehua, Xiaoyu Wang, Jing Lei, and Mike Chen-ho Chao (2021), “The Clothes That Make You Eat Healthy: The Impact of Clothes Style on Food Choice,” Journal of Business Research, 132, 787-799. (SSCI)
Zhao, Haichuan, Xuehua Wang, and Lan Jiang (2021), “To Purchase or to Remove? Online Shopping Cart Warning Pop-up messages Can Polarize Liking and Purchase Intention,” Journal of Business Research,132, 813-836. (SSCI; equal co-first authorship with Zhao, Haichuan)
Wang, Xuehua, Xiaoyu Wang, Xiang Fang, and Qingyun Jiang (2018), “Power Distance Belief and Brand Personality Evaluations,” Journal of Business Research, 84 (1), 89-99. (SSCI)
Wang, Xuehua, Hean Tat Keh, and Chen-Ho Chao (2018), “Nostalgia Increases Preference for Indulgent Foods: The Role of Social Connectedness,” International Journal of Consumer Studies, 42 (3), 316-326. (SSCI)
Wang, Xuehua, Cheris W. C. Chow, and Chung Leung Luk (2013), “Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?” Psychology & Marketing, 30 (10), 918-933. (SSCI)
Wang, Xuehua(2011), “The Effect of Unrelated Supporting Service Quality on Consumer Delight, Satisfaction, and Repurchase Intentions,” Journal of Service Research, 14 (2), 149-163. (SSCI)
Wang, Xuehua (2011), “The Effect of Inconsistent Word-of-Mouth during the Service Encounter on Service Quality and Purchase Intention,” Journal of Services Marketing, 25 (4), 252-259. (SSCI)
京公网安备 11010802027423号