徐倩 - 复旦大学 - 管理学院

个人简介

教育背景博士,企业管理,复旦大学学士,心理学,复旦大学学术经历 2018.02——2018.06,访问学者,美国麻省理工学院斯隆管理学院 2011.11——2012.06,访问学者,美国德克萨斯州大学奥斯汀分校科研获奖 2023.11,“2023年JMS中国营销科学学术年会暨博士生论坛”博士生论坛优秀论文,二等奖,《营销科学学报》编委会 2023.07,2023年中国高等院校市场学研究会学术年会暨博士生论坛“甘碧群”优秀博士论文奖,一等奖,中国高等院校市场学研究会学术任职 2024.01 - 至今, 编辑委员会副主任, 营销科学学报 2023.09 - 至今, Editorial Advisory Board, Psychology & Marketing

研究领域

消费者行为学，判断与决策，目标与动机

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

Haichao Lin, Qian Xu, and Liyin Jin. 2024. Feedback-induced action–outcome associations increase consumer impatience. Journal of Consumer Psychology 34(1).66-82. Huixin Deng, Liyin Jin, and Qian Xu. 2022. “Right” on the day: How the timing of date-specific promotions influences consumer responses. Psychology & Marketing 39(2).429-440. Xiaoyue Wu, Xiang Wang, Qian Xu, and Liyin Jin. 2022. How the perceived cost of prosocial action inspires observers to contribute. European Journal of Social Psychology 52(1).191-203. Shaoguang Yang, Qian Xu, and Liyin Jin. 2021. Sweet or sweat, which should come first: How consumption sequences of vices and virtues influence enjoyment. International Journal of Research in Marketing 38(4).1073-1087. Liyin Jin, Qian Xu, Yajin Wang, and Ying Zhang. 2021. The divergent impact of reward magnitude on goal eagerness and effort investment. Organizational Behavior and Human Decision Processes 167.101–113. Yongheng Liang, Qian Xu, and Liyin Jin. 2021. The effect of smart and connected products on consumer brand choice concentration. Journal of Business Research 135.163–172. Xiaoyue Wu, Liyin Jin, and Qian Xu. 2021. Expertise makes perfect: how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews. Journal of Retailing 97(2).238-250. Zhengyu Shen, Qian Xu, and Liyin Jin. 2020. Structured procedures promote placebo effects. Journal of Experimental Social Psychology 91.1-11. Qian Xu, Canice Kwan, and Xinyue Zhou. 2020. Helping yourself before helping others: How sense of control promotes charitable behaviors. Journal of Consumer Psychology 30(3).486-505. Qian Xu, Liyin Jin, and Ying Zhang. 2019. The shifting preference for contingent rewards in goal pursuit. Journal of Personality and Social Psychology 116(1).33-45. Janina Steinmetz, Qian Xu, Ayelet Fishbach, and Ying Zhang. 2016. Being observed magnifies action. Journal of Personality and Social Psychology 111(6).852-865. Liyin Jin, Qian Xu, and Ying Zhang. 2015. Climbing the wrong ladder: The mismatch between consumers’ preference for subgoal sequences and actual goal performance. Journal of Marketing Research 52(5).616-628. Qian Xu, Yuanji Zhou, Maolin Ye, and Xinyue Zhou. 2015. Perceived social support reduces the pain of spending money. Journal of Consumer Psychology 25(2).219-230. 翻译著作陆雄文，蒋青云，赵伟韬，徐倩，许梦然. 营销管理（第16版）. 北京: 中信出版社, 2022.