何雁群 - 复旦大学

个人简介

教育背景博士,市场营销,香港城市大学硕士,管理科学与工业工程,天津大学学士,管理科学与工程,天津大学学术经历 2009.01——2009.06,访问学者,美国麻省理工学院斯隆管理学院科研获奖 2018.10,上海市第十四届哲学社会科学优秀成果奖,二等奖,上海市哲学社会科学优秀成果评奖委员会 2015.10,Citation of Excellence 2015,Emerald Group Publishing Limited 2010.10,2010年度“复旦大学复华奖教金文科科研成果个人奖”,复旦大学 2009.12,复旦大学复华奖教金文科科研成果个人奖,复旦大学 2008.10,2008JMS中国营销科学学术年会优秀论文奖,2008JMS组委会 2005.05,ABER Best Paper Award in Marketing,The 4th Global Conference on Business and Economics 2003.11,第三届两岸三地博士生工作坊(上海)活动中荣获优秀论文奖,上海交通大学管理学院教学获奖 2010.06,复旦大学教学成果奖三等奖,复旦大学学术任职 2008.01 - 2011.12, Member of Editorial Review Board, Journal of Chinese Entrepreneurship

研究领域

消费者行为研究、网络营销、品牌管理、顾客满意与忠诚

近期论文

查看导师最新文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

Liyin Jin and Yanqun He. 2018. How the frequency and amount of corporate donations affect consumer perception and behavioral responses. Journal of the Academy of Marketing Science 46(6).1072-1088. Liyin Jin, Yunhui Huang, and Yanqun He. 2016. When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation. Tourism Management 57.272-285. Liyin Jin, Bingyan Hu, and Yanqun He. 2014. The recent versus the out-dated: An experimental examination of the time-variant effects of online consumer reviews. Journal of Retailing 90(4).552-566. Liyin Jin, Yanqun He, and Ying Zhang. 2014. How power states influence consumers' perceptions of price unfairness. Journal of Consumer Research 40(5).818-833. Deqiang Zou, Linyin Jin, Yanqun He and Qian Xu. 2014. The effect of the sense of power on Chinese consumers' uniqueness-seeking behavior. Journal of International Consumer Marketing 26(1).14-28. Liyin Jin, Yanqun He, Deqiang Zou, and Qian Xu. 2013. How affirmational versus negational identification frames influence uniqueness-seeking behavior. Psychology and Marketing 30(10).891-902. Liyin Jin and Yanqun He. 2013. Designing service guarantees with construal fit: Effects of temporal distance on consumer responses to service guarantees. Journal of Service Research 16(2).202-215. Lingjing Zhan and Yanqun He. 2012. Understanding luxury consumption in China: Consumer perceptions of best-known brands. Journal of Business Research 65(10).1452-1460. Jin, Liyin, Yanqun He and Haiyan Song. 2012. Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists' choice of package-tour services. Tourism Management 33(2).266-275. Yanqun He, Deqiang Zou, and Liyin Jin. 2010. Exploiting the Goldmine: A Lifestyle Analysis of Affluent Chinese Consumers. Journal of Consumer Marketing 27(7).615-628. Yanqun He, Haiyan Song. 2009. A Mediation Model of Tourists'Repurchase Intentions for Packaged Tour Services. Journal of Travel Research vol.47(3).317-331. Yanqun He, Shuk-Man Cheung, Siu-Keung Tse. 2009. The Role of Switching Costs on Service Loyalty: A Canonical Correlation Analysis. Journal of Chinese Entrepreneurship 1(2).154-164. Yanqun He, Lai K.Chan, Siu-Keung Tse. 2008. From consumer satisfaction to repurchase intention:The role of price tolerance in a competitive service market. Total Quality Management(TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE ) vol.19(9).949-961. Yanqun He, Lai K. Chan and Minglu Wu. 2007. Balancing Productivity and Consumer Satisfaction for Profitability: Statistical and Fuzzy Regression Analysis. European Journal of Operational Research vol.176(1).252-263. Quan Zhang, Jason C. H. Chen, Yanqun He, Jian Ma and Duanning Zhou. 2003. Multiple Attribute Decision Making: Approach Integrating Subjective and Objective Information. International Journal of Manufacturing Technology and Management vol.5(4).338-361. 何雁群. 萧条时期的营销沟通. 企业管理, 2009, (2): 15-16. 何雁群. 基于顾客价格容忍度的中介变量模型及实证研究. 营销科学学报, 2008, Vol.4(4): 56-62. 会议/研讨会论文 Yanqun He, Lai K. Chan and S. K. Tse. 2005. Securing Price Competitiveness through Consumer Satisfaction in Competitive Service Markets. .. 何雁群. 顾客满意对价格容忍度的影响研究：基于香港电信服务业的实证分析. 2008年JMS中国营销科学学术年会暨博士生论坛论文集, 2008, : 587-593.