何雁群 - 复旦大学

个人简介

教育背景博士,市场营销,香港城市大学硕士,管理科学与工业工程,天津大学学士,管理科学与工程,天津大学学术经历 2009.01——2009.06,访问学者,美国麻省理工学院斯隆管理学院科研获奖 2018.10,上海市第十四届哲学社会科学优秀成果奖,二等奖,上海市哲学社会科学优秀成果评奖委员会 2015.10,Citation of Excellence 2015,Emerald Group Publishing Limited 2010.10,2010年度“复旦大学复华奖教金文科科研成果个人奖”,复旦大学 2009.12,复旦大学复华奖教金文科科研成果个人奖,复旦大学 2008.10,2008JMS中国营销科学学术年会优秀论文奖,2008JMS组委会 2005.05,ABER Best Paper Award in Marketing,The 4th Global Conference on Business and Economics 2003.11,第三届两岸三地博士生工作坊(上海)活动中荣获优秀论文奖,上海交通大学管理学院教学获奖 2010.06,复旦大学教学成果奖三等奖,复旦大学学术任职 2008.01 - 2011.12, Member of Editorial Review Board, Journal of Chinese Entrepreneurship

研究领域

消费者行为研究、网络营销、品牌管理、顾客满意与忠诚

近期论文

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Liyin Jin and Yanqun He. 2018. How the frequency and amount of corporate donations affect consumer perception and behavioral responses. Journal of the Academy of Marketing Science 46(6).1072-1088. Liyin Jin, Yunhui Huang, and Yanqun He. 2016. When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation. Tourism Management 57.272-285. Liyin Jin, Bingyan Hu, and Yanqun He. 2014. The recent versus the out-dated: An experimental examination of the time-variant effects of online consumer reviews. Journal of Retailing 90(4).552-566. Liyin Jin, Yanqun He, and Ying Zhang. 2014. How power states influence consumers' perceptions of price unfairness. Journal of Consumer Research 40(5).818-833. Deqiang Zou, Linyin Jin, Yanqun He and Qian Xu. 2014. The effect of the sense of power on Chinese consumers' uniqueness-seeking behavior. Journal of International Consumer Marketing 26(1).14-28. Liyin Jin, Yanqun He, Deqiang Zou, and Qian Xu. 2013. How affirmational versus negational identification frames influence uniqueness-seeking behavior. Psychology and Marketing 30(10).891-902. Liyin Jin and Yanqun He. 2013. Designing service guarantees with construal fit: Effects of temporal distance on consumer responses to service guarantees. Journal of Service Research 16(2).202-215. Lingjing Zhan and Yanqun He. 2012. Understanding luxury consumption in China: Consumer perceptions of best-known brands. Journal of Business Research 65(10).1452-1460. Jin, Liyin, Yanqun He and Haiyan Song. 2012. Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists' choice of package-tour services. Tourism Management 33(2).266-275. Yanqun He, Deqiang Zou, and Liyin Jin. 2010. Exploiting the Goldmine: A Lifestyle Analysis of Affluent Chinese Consumers. Journal of Consumer Marketing 27(7).615-628. Yanqun He, Haiyan Song. 2009. A Mediation Model of Tourists'Repurchase Intentions for Packaged Tour Services. Journal of Travel Research vol.47(3).317-331. Yanqun He, Shuk-Man Cheung, Siu-Keung Tse. 2009. The Role of Switching Costs on Service Loyalty: A Canonical Correlation Analysis. Journal of Chinese Entrepreneurship 1(2).154-164. Yanqun He, Lai K.Chan, Siu-Keung Tse. 2008. From consumer satisfaction to repurchase intention:The role of price tolerance in a competitive service market. Total Quality Management(TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE ) vol.19(9).949-961. Yanqun He, Lai K. Chan and Minglu Wu. 2007. Balancing Productivity and Consumer Satisfaction for Profitability: Statistical and Fuzzy Regression Analysis. European Journal of Operational Research vol.176(1).252-263. Quan Zhang, Jason C. H. Chen, Yanqun He, Jian Ma and Duanning Zhou. 2003. Multiple Attribute Decision Making: Approach Integrating Subjective and Objective Information. International Journal of Manufacturing Technology and Management vol.5(4).338-361. 何雁群. 萧条时期的营销沟通. 企业管理, 2009, (2): 15-16. 何雁群. 基于顾客价格容忍度的中介变量模型及实证研究. 营销科学学报, 2008, Vol.4(4): 56-62. 会议/研讨会论文 Yanqun He, Lai K. Chan and S. K. Tse. 2005. Securing Price Competitiveness through Consumer Satisfaction in Competitive Service Markets. .. 何雁群. 顾客满意对价格容忍度的影响研究：基于香港电信服务业的实证分析. 2008年JMS中国营销科学学术年会暨博士生论坛论文集, 2008, : 587-593.