褚荣伟 - 复旦大学

个人简介

教育背景博士,企业管理,复旦大学学士,经济学,武汉大学学士,数学,武汉大学学术经历 2016.08——2016.12,访问学者,美国麻省理工学院斯隆管理学院 2011.12——2012.11,梁氏学者,美国加利福尼亚大学，梁仕源梁秀莲中美商业和法律研究院科研获奖 2016.09,2016 George Fisk Award - Best Conference Paper,41st Annual Macromarketing Conference 学术任职 2021.08 - 至今, Topic Editor, Frontiers in Communication, Frontiers in Psychology 2014.09 - 至今, Board Member, International Society of Markets and Development

研究领域

中国市场结构，流动与移民，消费者福利，消费文化，底层创新

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

Bill Ming Gao, Matthew Tingchi Liu, and Rongwei Chu. 2023. Information disclosing willingness in mobile internet contexts. Asia Pacific Journal of Marketing and Logistics 35(1).108-129. Feifan Yang, Rongwei Chu, Yahua Cai, and Zhijun Chen. 2022. Breadwinning: Migrant workers' family motivation in facing life-threatening events and its performance implications. Journal of Business Research 150.491-502. Yimin Huang , Junjun Cheng, and Rongwei Chu. 2020. Resilience and well-being production among vulnerable consumers facing systematic constraints. The Journal of Consumer Affairs 54(4).1328-1354. Yimin Huang, Rongwei Chu, and Junjun Cheng. 2019. Exploring life satisfaction among subsistence migrant consumers: A case in China. Journal of Public Policy & Marketing 38(1).96-109. Rongwei Chu, Jie G. Fowler, James W. Gentry, and Xin Zhao. 2018. Marketing to liminal consumers: Migrant workers as an emerging segment in transitional economies. Journal of Macromarketing 38(4).441-458. James M. Leonhardt and Rongwei Chu. 2017. Online banking adoption at the bottom of the pyramid: A survey of Chinese migrant workers. International Journal of Emerging Markets 12(4).742-752. Jie G. Fowler, Rongwei Chu, James W. Gentry, and Himadri Roy Chaudhuri. 2016. Vulnerability or masculinity: Examining “Aesthetic Labor” from male fashion models’ perspective. Journal of Global Fashion Marketing 7(4).252–265. Rongwei Chu, James M. Leonhardt, and Matthew Tingchi Liu. 2015. Chinese migrant workers’ adoption of urban consumer habits. Marketing Letters 26(1).57-66. Rongwei Chu, Matthew Liu, and Guicheng James Shi. 2015. How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers. Asia Pacific Journal of Marketing and Logistics 27(1).40-60. Matthew Tingchi Liu, Ipkin Anthony Wong, Chu Rongwei, and Ting-Hsiang Tseng. 2014. Do perceived CSR initiatives enhance customer preference and loyalty in Casinos?. International Journal of Contemporary Hospitality Management 26(7).1024-1045. Rongwei Chu and Henry Chiu Hail. 2014. Winding road toward the Chinese dream: The u-shaped relationship between income and life satisfaction among Chinese migrant workers. Social Indicators Research 118(1).235-246. Matthew Liu, IpKin Anthony Wong, Rongwei Chu, Guicheng James Shi, James L. Brock, and Ting-Hsiang Tseng. 2014. Can a socially responsible casino better retain its management staff? From an internal customer perspective. Asia Pacific Journal of Marketing and Logistics 26(4).520-539. Matthew Tingchi Liu, Ipkin Anthony Wong, Guicheng Shi, Rongwei Chu, and James L. Brock. 2014. The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference. Journal of Services Marketing 28(3).181-194. Matthew Tingchi Liu, James L. Brock, Ramendra Singh, Rongwei Chu, and Joseph Sy-Changco. 2012. What drives Indian consumer credit card loyalty? The perspective of involvement in reward programs. The International Review of Retail, Distribution and Consumer Research 22(4).365-383. Matthew Tingchi Liu, James L. Brock, Chengshi Gui, Rongwei Chu, and Ting-Hsiang Tseng. 2012. Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour. Asia Pacific Journal of Marketing and Logistics 25(2).225-248. Matthew Tingchi Liu, Rongwei Chu, IpKin Anthony Wong, Miguel Angel Zú?iga, Yan Meng, and Chuan Pang. 2012. Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products. Asia Pacific Journal of Marketing and Logistics 24(4).561-582. Marshall S. Jiang, Rongwei Chu, and Yigang Pan. 2011. Anticipated duration of international joint ventures: A transaction cost perspective. Journal of International Management 17(2).175-183. 蒋青云，褚荣伟，陆雄文. 中国市场营销学：如何从必然王国走向自由王国. 营销科学学报, 2021, 1(1): 43-58. 褚荣伟，熊易寒，邹怡. 农民工社会认同的决定因素研究：基于上海的实证分析. 社会, 2014, 34(4): 25-47. 马伟杰，褚荣伟. 上海虹口区农民工幸福感调查报告. 工会理论研究, 2013, (1): 38-41. 褚荣伟，肖志国，张晓冬. 农民工城市融合概念及对城市感知关系的影响——基于上海农民工的调查研究. 公共管理学报, 2012, 9(1): 44-51,124. 褚荣伟，张晓冬. 中国农民工消费市场解读——金字塔底层的财富. 经济理论与经济管理, 2011, (7): 34-46. 朱凌，陆雄文，褚荣伟. 消费者个人特征及民族中心主义对品牌原创地识别准确度的影响——基于中国城市消费者的实证研究. 营销科学学报, 2006, 2(4): 8-21. 曹振华，褚荣伟，陆雄文. 消费者在线交易信任影响因素的实证研究——来自台湾的证据. 南开管理评论, 2006, 9(4): 91-95. 潘意刚，陆雄文，褚荣伟. 创建世界级品牌的8R模型. 南开管理评论, 2005, 8(5): 35-38,47. 褚荣伟. 寡头市场产量与价格推测变差之间的关系. 中国管理科学, 2004, 12(4): 20-23. 翻译著作褚荣伟，闵彦冰. 组织制胜：AI时代的利润增长引擎. 北京: 人民邮电出版社, 2024. 褚荣伟，闵彦冰. 下一个独角兽 : 硅谷创业成功画像. 北京: 中国科学技术出版社, 2023. 褚荣伟，闵彦冰. 刻意冷静：麦肯锡决策和领导方法. 北京: 中信出版社, 2023. 褚荣伟，闵彦冰. AI营销画布：数字化营销的落地与实战. 北京: 中国科学技术出版社, 2023. 著作中的章节 Jie G. Fowler, James Gentry, and Rongwei Chu. 2022. Catalytic Institutions and Community Resilience: Covid-19, Obstacles, and Adaptive Mechanisms in Wuhan, China. In Clifford J. Shultz, II, Don R. Rahtz, and M. Joseph Sirgy (Eds.), Community, Economy and Covid-19. Community Quality-of-Life and Well-Being. Springer, Cham., pp.119–135. Jie G. Fowler, Rongwei Chu, and Aubrey R. Fowler. 2020. Within Country Migration, Marketization, and Liquid Identity. In Himadri Roy Chaudhuri and Russell W.Belk (Eds.), Marketization: Theory and Evidence from Emerging Economies. Springer Nature Singapore Pte Ltd., pp.221-234.