张娟娟 - 复旦大学 - 国际金融学院

个人简介

张娟娟，复旦大学泛海国际金融学院市场营销学访问教授、麻省理工学院 John D. C. Little 市场学讲席教授。张娟娟教授亦任麻省理工学院斯隆管理学院中国项目教务主席、清华大学经济管理学院卓越访问教授，并曾任麻省理工学院市场系主任。张娟娟教授是量化市场战略的顶级专家，结合最前沿的经济管理理论和数字科技实现决策优化。研究成果频繁发表于国际顶尖经济管理类学术期刊，并多次获得行业最佳论文奖，如 Bass 最佳市场学博士论文奖、INFORMS 市场科学协会长远影响力奖、及首届市场科学学院“全球最杰出市场学学者”荣誉。张娟娟教授曾任国际管理学顶级期刊 Management Science 的市场学领域主编和 INFORMS 市场科学协会副主席。现任 Marketing Science 等国际顶级期刊的副主编。张娟娟教授于2006年获得加州大学伯克利分校工商管理学博士学位、2000年获得清华大学经济学学士学位。

研究领域

量化市场战略、激励优化、新兴市场、数字化转型

近期论文

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FEATURED PUBLICATION "Zero to One: Sales Prospecting with Augmented Recommendation." Hu, Saiquan, Juanjuan Zhang, and Yuting Zhu, MIT Sloan Working Paper 6492-20. Cambridge, MA: MIT Sloan School of Management, January 2022. FEATURED PUBLICATION "First Law of Motion: Influencer Video Advertising on TikTok." Yang, Jeremy, Juanjuan Zhang, Yuhan Zhang, MIT Sloan Working Paper 6312-20. Cambridge, MA: MIT Sloan School of Management, March 2021. "Genes and Sales." Gong, Shiyang, Qian Li, Song Su, and Juanjuan Zhang. Management Science. Forthcoming. "Preference Learning and Demand Forecast." Cao, Xinyu and Juanjuan Zhang. Marketing Science Vol. 40, No. 1 (2021): 62-79. Download Preprint. "Economic Foundations of Marketing Strategy." Villas-Boas, J. Miguel and Juanjuan Zhang. In The Routledge Companion to Strategic Marketing, New York, NY: Routledge, 2019. "Tweeting as a Marketing Tool: A Field Experiment in the TV Industry." Gong, Shiyang, Juanjuan Zhang, Ping Zhao, and Xuping Jiang. Journal of Marketing Research Vol. 54, No. 6 (2017): 833-850. "Deadlines in Product Development." Zhang, Juanjuan. Management Science Vol. 62, No. 11 (2016): 3310-3326. "Learning from Experience, Simply." Lin, Song, Juanjuan Zhang, and John R. Hauser. Marketing Science Vol. 34, No. 1 (2015): 1-19. Media. Appendix. Download Paper. "Why Do Sales People Spend So Much Time Lobbying for Low Prices?" Simester, Duncan, and Juanjuan Zhang. Marketing Science Vol. 33, No. 6 (2014): 796-808. Finalist, 2014 John D. C. Little Award. Media. "Days on Market and Home Sales." Tucker, Catherine, Juanjuan Zhang, and Ting Zhu. RAND Journal of Economics Vol. 44, No. 2 (2013): 337-360. "(De)marketing to Manage Consumer Quality Inferences." Miklós-Thal, Jeanine, and Juanjuan Zhang. Journal of Marketing Research Vol. 50, No. 1 (2013): 55-69. Media. "Observational Learning: The Sound of Silence." Zhang, Juanjuan. In Encyclopedia of the Sciences of Learning, edited by Norbert M. Seel, 2493-2296. New York, NY: Springer, 2012. "Consumer Deliberation and Product Line Design." Guo, Liang and Juanjuan Zhang. Marketing Science Vol. 31, No. 6 (2012): 995-1007. "Rational Herding in Microloan Markets." Zhang, Juanjuan, and Peng Liu. Management Science Vol. 58, No. 5 (2012): 892-912. Financial Times. MIT Sloan. Boston Herald. Federal Reserve Bank of Boston. Forbes. Online Appendix. "How Does Popularity Information Affect Choices? A Field Experiment." Tucker, Catherine, and Juanjuan Zhang. Management Science Vol. 57, No. 5 (2011): 828-842. Appendix. "The Perils of Behavior-Based Personalization." Zhang, Juanjuan. Marketing Science Vol. 30, No. 1 (2011): 170-186. Finalist, 2011. John D. C. Llittle Award. "Growing Two-Sided Networks by Advertising the User Base: A Field Experiment." Tucker, Catherine, and Juanjuan Zhang. Marketing Science Vol. 29, No. 5 (2010): 805-814. "Why Are Bad Products So Hard to Kill?" Zhang, Juanjuan, and Duncan Simester. Management Science Vol. 56, No. 7 (2010): 1161-1179. "The Sound of Silence: Observational Learning in the U.S. Kidney Market." Zhang, Juanjuan. Marketing Science Vol. 29, No. 2 (2010): 315-335. Winner, 2019 INFORMS Society Marketing Science Long Term Impact Award. Finalist, 2016, 2017, 2018 INFORMS Society for Marketing Science Long Term Impact Award. Finalist, 2010 John D. C. Little Award. Winner, 2010 Frank M. Bass Award. Media Coverage: Slate. "Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?" Zhang, Juanjuan, and Teck-Hua Ho. Management Science Vol. 54, No. 4 (2008): 686-700.