沈玢 - 复旦大学 - 新闻学院

个人简介

任教课程硕士研究生：《营销传播》硕士研究生本科：《广告学研究》、《广告学概论》、《营销策划与创意》社会兼职复旦大学国家文化创新中心研究员获奖情况 2018年中国传媒经济四十年高峰论坛暨第七届中国传媒经济年会论文一等奖 2017年上海市浦江人才

研究领域

商业传播、媒介效果、生理心理学、媒介心理学

近期论文

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著作《锚定效应：包装设计中的品牌呈现与数字尺度》（英文专著）复旦大学出版社 2018年论文 Ju, I., He, Y., Chen, Q., He, W., Shen, B., & Sar, S. (2017). The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising, Journal of Advertising（Equal Contribution.） Shen, B. & Bissell, K. (2013). Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding. Journal of Promotion Management, 19 (5), 629-651. DOI: 10.1080/10496491.2013.829160 Zhou, S., Zhang, H., & Shen, B. (2014). Comparison & Magnitude Credibility: Whom to Trust When Reports are Conflicting? The Open Communication Journal, 8, 1-8. Zhang, H., Zhou, S., & Shen, B. (2014). Public Trust: A Comprehensive Investigation on Perceived Media Credibility in China. Asian Journal of Communication, 24(2),158-172, DOI: 10.1080/01292986.2013.856452. Zhou, S., Shen, B., Zhang, C., & Zhong, X. (2013). Creating a Competitive Identity: Public Diplomacy in the London Olympics and Media Portrayal. Mass Communication and Society, 16 (6), 869-887, DOI: 10.1080/15205436.2013.814795. Zhong, X., Zhou, S., Shen, B., & Huang, C. (2013). Shining a Spotlight on Public Diplomacy: Chinese Media Coverage on the Opening Ceremony of the 2012 London Olympics. The International Journal of the History of Sport, 30 (4), 393-406.