张昊 - 东北大学 - 工商管理学院

个人简介

教育经历 2007.3 - 2010.2：理学博士韩国延世大学 2005.3 - 2007.2：工商管理硕士韩国国立昌原大学 2000.9 - 2004.7：管理学学士河北科技大学工作经历 2023.1 至今东北大学市场营销系教授博士生导师 2015.1 至 2022.12 东北大学市场营销系副教授硕士生导师 2011.3 2014.12 东北大学市场营销系讲师 2012.3 - 2013.12 东北大学EMBA中心主任助理 2010.4 - 2010.10：韩国IGM世界经营研究院主任研究员及高级讲师 2010.2 - 2010.9：韩国延世大学纺织服装系讲师 2004.8 - 2005.1：河北省省委组织部选调毕业生，挂职于河北省新乐市市委组织部

研究领域

新产品创新管理，消费者行为，互联网营销，整合营销传播

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

Zhang, Hao, Choi, Yung Kyun (2018). Preannoancement Messages: Impetus for Electronic Word-of-Mouth, International Journal of Advertising (SSCI), 37(1), 54-70. . Zhang, Hao, Liang, Xiaoning, & Wang, Shiquan (2016). Customer Value Anticipation, Product Innovativeness, and Customer Lifetime Value: The Moderating Role of Advertising Strategy, Journal of Business Research (SSCI), 69(9), 3725-3730. Zhang, Hao, Garrett, Tony, Liang, Xiaoning (2015).The Effects of Innovation-Oriented Mission Statements on Innovation Performance and Non-financial Business Performance, Asian Journal of Technology Innovation (SSCI), 23(2)，57-71. Zhang, Hao, Ko, E. and Lee, E. (2013). Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China. Journal of Product Innovation Management (SCI二区/SSCI/EI), 30(1), 110-122. Li, Dongjin Wang, Chenglu and Zhang, Hao (2014). The Asymmetric influence of cognitive and affective country image on rational and experiential purchases. European Journal of Marketing (SSCI), 48(11/12), 2153-2175. Zhang, Hao and Sun, Xinbo (2012). The influences of value perception on purchase intention of luxury products. International Journal of Consumer Research, 1(1), 70-80. Zhang, Hao, Ko, E. and Taylor, C. R. (2010). Advertising appeals strategy’s moderating effect on the relationship between innovation and customer equity drivers in China. Advances in International Marketing, 21, 111-139. Zhang, Hao and Ko, E. (2010). The influences of customer equity drivers on customer equity and loyalty in sports shoes industry: Comparing Korea and China. Journal of Global Fashion Marketing, 1(2), 110-118. Ko, E., Kim, K.H., Kim, S., Li, G., Zou, P. and Zhang, H. (2009). The Relationship among Country of Origin, Brand Equity and Brand Loyalty: Comparison among USA, China and Korea. Journal of Global Academy of Marketing Science, 19(1), 37-44. Ko, E. and Zhang, H. (2009). The moderating effects of nationality and lifestyle on the relationship between brand equity and purchase intention. International Journal of Human Ecology, 10(2), 39-54. Ko, E., Kim, K. H. and Zhang, H. (2008). A cross study of antecedents of purchase intention for sports shoes in Korea and China. Journal of Global Academy of Marketing Science, 18(1), 157-177.