孙洋 - 东北大学 - 工商管理学院

个人简介

工作经历副教授，东北大学 [2020.07-至今] 讲师，浙江理工大学 [2015.12-2020.06] 研究员，韩国经济与管理发展协会 [2014.09-2015.12] 博士后研究员 (Institute of Convergence Science)，延世大学 [2014.09-2015.08] 教育背景市场营销专业博士（国际经营与市场营销），国立昌原大学 [2011.08-2014.08] 管理学硕士学位（国际经营与市场营销），国立昌原大学 [2009.08-2011.08] 管理学学士学位（市场营销），辽宁科技大学 [ 2005.08-2009.07]

近期论文

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Sun, Y., Ding, W., Weng, C., Cheah, I., Cai, H. (2022). The Effect of Consumer Resistance to Innovation on Innovation Adoption: The Moderating Role of Consumer Loyalty. Asia Pacific Journal of Marketing and Logistics. 34 (9), 1849-1863. (SSCI) Sun, Y. (2021). Case based Models of the Relationship between Consumer Resistance to Innovation and Customer Churn. Journal of Retailing and Consumer Services. 61, 102530. (SSCI) Sun, Y., Gonzalez-Jimenez, H., Wang S. (2021). Examining the Relationship between e-WOM, Consumer Ethnocentrism and Brand Equity. Journal of Business Research. 130(June), 564-573. (SSCI) Sun, Y., Garrett T. C., Phau, I., Zheng, B. (2020). Case-based Models of Customer Perceiving Sustainable Marketing as Enhancing versus not Enhancing Customer Equity. Journal of Business Research. 117(9), 615-622. Sun, Y., Cai, H., Su, R., Shen, Q. (2020). Advantage of low quality in short life cycle products. Asia Pacific Journal of Marketing and Logistics. 32(5), 1038-1054. (SSCI) Sun, Y., Cheah, I., Sung, B., Lee, E. (2020). Innovative Research Methodologies in Marketing Research. Asia Pacific Journal of Marketing and Logistics. 32(5), 1001-1003. (SSCI) Sun, Y., Weng, C., Liao, Z. J. (2019). Product innovation and sustainable marketing: Effects on consumer innovativeness. Technology Analysis & Strategic Management. 31(7), 765-775. (SSCI) Sun, Y., Garrett T. C., Kim, K. H. (2016). Do Confucian Principles enhance Sustainable Marketing and Customer Equity. Journal of Business Research. 69, 3772-3779. (SSCI) Sun, Y., Ko, E. (2016). Influence of Sustainable Marketing Activities upon Customer Equity. Journal of Global Scholars of Marketing Science. 26(3), 270-283. (ABDC) Sun, Y., Kim, K. H., & Kim, J. (2014). Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry. Journal of Global Fashion Marketing.5(1), 74-86. （ABDC）