张红霞 - 北京大学 - 光华管理学院

个人简介

张红霞教授现为北京大学光华管理学院教授，博士生导师,先后获得了北京大学经济学学士学位、经济学硕士及法学博士(社会学方向)学位, 曾多次作为访问学者/教授到英国牛津大学、美国凯洛格商学院、美国哈佛商学院、美国沃顿商学院、美国南加州大学、美国曼隆商学院、新西兰AUTOGO大学、奥克兰大学、澳大利亚墨尔本大学、台湾国立大学、香港科技大学、韩国城均馆大学校等进修、交流和访问。教育背景 2004 北京大学社会学博士 1991 北京大学经济学硕士 1983 北京大学经济学学士职业经历 2005~至今北京大学光华管理学院市场营销系教授 1993~2005北京大学光华管理学院经济系副教授 1987~1993北京大学经济系讲师 1983~1987北京大学经济系助教

研究领域

中国儿童与青少年消费价值观与消费行为研究食品安全与品牌信任研究广告效果研究企业品牌文化塑造与传播融合产品策略及消费者评价与选择机制研究如何通过网络与微博营销提升企业竞争优势

近期论文

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Hongxia Zhang, Xiaoying Zheng, Xuan Zhang(2020), Warmth effec in advertising: The effect of male endorsers' warmth on brand attitude,International Journal of Advertising, 39 (8):1228-1251 Zhang Xuan, Zhang, Hongxia, Lei, Jill, Gao Hongzhi(2020), Can Companies Survive a Muti-Brand Crisis? Research on Consumer Scapegoating, Sustainability,Vol.12 (10) :1-14 May. Gao Hongzhi, Mary Tate, Hongxia Zhang, Shijiao Chen and Bing Liang(2018),Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory, Journal of International of Marketing, Gao H, H.Zhang, X. Zhang & J.G.Knight (2015), Spillover of Distruct from Domestic to Imported Brands in a Crisis-Sensitized Market, Journal of International Marketing, 23(1): 91-112 Zhang H, J.Sun, F.Liu, J.G.Knight,(2014), Be Rational or Be Emotional: Advertising Appeals, Service Types, and Consumer Responses, European Journal of Marketing, Vol.48, Iss 11/12 Gao, H., J. G.Knight, , H. Zhang, & D. Mather (2013). Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China. Journal of Business Research，66：1044－1051 Gao, H., J. G.Knight , H. Zhang, & D. Mather, & L. Tan (2012). Consumer scapegoating during a systemic product-harm crisis. Journal of Marketing Management, 28(11-12)：1270－1290 Gao Z., H. Zhang (2011), A Comparative Study of Chinese and US Consumers' Attitudes toward Advertising Regulation, Asia Pacific Journal of Marketing and Logistics, Vol.23 No.1, 72-90 Chan K., H. Zhang and I. Wang (2009), Advertising and Adolescents in China, in Cheng, K. and Chan, K.(Eds.) Advertising and Chinese Society, Copenhagen Business University Press, 285-309 Chang J.H., H. Zhang (2008), Analyzing Online Game Players: From Materialism and Motivation to Attitude, Cyber Psychology & Behavior , 11(6) 711-714 Chan K., , H. Zhang and I.Wang (2006), Materialism among Adolescents in Urban China, Young Consumers, 7(2), 64-77. Wang F., H. Zhang, H.Zang and M.Ouyang (2005), Purchasing Pirated Software: An Initial Examination of Chinese Consumers”，Journal of Consumer Marketing, 22(6), 340-351. Wang F. , H. Zhang and M.Ouyang (2005), Software Piracy and Ethical Decision Making Behavior of Chinese Consumers, Journal of Comparative International Management, .8 (2), 43-56. Ouyang M., H. Zhang and N.Zhou (2002), Does Nationalist Appeal Affect Consumers Product Evaluations: A Conjoint Analysis ,Asian Journal of Marketing,9 (1),1-37. Piron F., H. Zhang (2002),Tradition and Modernism in Chinese Weddings: Spousal Materialistic Contributions and Exception, Asia Pacific Advances in Consumer Research Vol.5, 248-251. James U M , H.Zhang (2000),Chinese Children's Consumer Behavior: A Review, Young Consumers , March/April 2(1), 31-37.