个人简介
张红霞教授现为北京大学光华管理学院教授,博士生导师,先后获得了北京大学经济学学士学位、经济学硕士及法学博士(社会学方向)学位, 曾多次作为访问学者/教授到英国牛津大学、美国凯洛格商学院、美国哈佛商学院、美国沃顿商学院、美国南加州大学、美国曼隆商学院、新西兰AUTOGO大学、奥克兰大学、澳大利亚墨尔本大学、台湾国立大学、香港科技大学、韩国城均馆大学校等进修、交流和访问。
教育背景
2004 北京大学 社会学 博士
1991 北京大学 经济学 硕士
1983 北京大学 经济学 学士
职业经历
2005~至今北京大学光华管理学院市场营销系教授
1993~2005北京大学光华管理学院经济系副教授
1987~1993北京大学经济系讲师
1983~1987北京大学经济系助教
研究领域
中国儿童与青少年消费价值观与消费行为研究
食品安全与品牌信任研究
广告效果研究
企业品牌文化塑造与传播
融合产品策略及消费者评价与选择机制研究
如何通过网络与微博营销提升企业竞争优势
近期论文
查看导师最新文章
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Hongxia Zhang, Xiaoying Zheng, Xuan Zhang(2020), Warmth effec in advertising: The effect of male endorsers' warmth on brand attitude,International Journal of Advertising, 39 (8):1228-1251
Zhang Xuan, Zhang, Hongxia, Lei, Jill, Gao Hongzhi(2020), Can Companies Survive a Muti-Brand Crisis? Research on Consumer Scapegoating, Sustainability,Vol.12 (10) :1-14 May.
Gao Hongzhi, Mary Tate, Hongxia Zhang, Shijiao Chen and Bing Liang(2018),Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory, Journal of International of Marketing,
Gao H, H.Zhang, X. Zhang & J.G.Knight (2015), Spillover of Distruct from Domestic to Imported Brands in a Crisis-Sensitized Market, Journal of International Marketing, 23(1): 91-112
Zhang H, J.Sun, F.Liu, J.G.Knight,(2014), Be Rational or Be Emotional: Advertising Appeals, Service Types, and Consumer Responses, European Journal of Marketing, Vol.48, Iss 11/12
Gao, H., J. G.Knight, , H. Zhang, & D. Mather (2013). Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China. Journal of Business Research,66:1044-1051
Gao, H., J. G.Knight , H. Zhang, & D. Mather, & L. Tan (2012). Consumer scapegoating during a systemic product-harm crisis. Journal of Marketing Management, 28(11-12):1270-1290
Gao Z., H. Zhang (2011), A Comparative Study of Chinese and US Consumers' Attitudes toward Advertising Regulation, Asia Pacific Journal of Marketing and Logistics, Vol.23 No.1, 72-90
Chan K., H. Zhang and I. Wang (2009), Advertising and Adolescents in China, in Cheng, K. and Chan, K.(Eds.) Advertising and Chinese Society, Copenhagen Business University Press, 285-309
Chang J.H., H. Zhang (2008), Analyzing Online Game Players: From Materialism and Motivation to Attitude, Cyber Psychology & Behavior , 11(6) 711-714
Chan K., , H. Zhang and I.Wang (2006), Materialism among Adolescents in Urban China, Young Consumers, 7(2), 64-77.
Wang F., H. Zhang, H.Zang and M.Ouyang (2005), Purchasing Pirated Software: An Initial Examination of Chinese Consumers”,Journal of Consumer Marketing, 22(6), 340-351.
Wang F. , H. Zhang and M.Ouyang (2005), Software Piracy and Ethical Decision Making Behavior of Chinese Consumers, Journal of Comparative International Management, .8 (2), 43-56.
Ouyang M., H. Zhang and N.Zhou (2002), Does Nationalist Appeal Affect Consumers Product Evaluations: A Conjoint Analysis ,Asian Journal of Marketing,9 (1),1-37.
Piron F., H. Zhang (2002),Tradition and Modernism in Chinese Weddings: Spousal Materialistic Contributions and Exception, Asia Pacific Advances in Consumer Research Vol.5, 248-251.
James U M , H.Zhang (2000),Chinese Children's Consumer Behavior: A Review, Young Consumers , March/April 2(1), 31-37.