个人简介

教育背景 2007 美国密歇根大学 市场营销 博士 2001 美国亚利桑那大学 零售和消费者科学 硕士 1995 南京中医药大学 医药学 学士 职业经历 2017—至今 北京大学光华管理学院市场营销系教授 2011—2017 北京大学光华管理学院市场营销系副教授 2007—2011 北京大学光华管理学院市场营销系助理教授

研究领域

消费者行为决策 亲社会行为 可持续消费 消费者福祉及幸福感

研究领域 即时效用和消费者幸福感 消费者独特感需求 元认知经验和消费者偏好和决策

近期论文

查看导师最新文章 （温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

Zheng, Xiaoying, Jing Xu, and Hao Shen (2022), “To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products,” International Journal of Research in Marketing, 39(1), 170-189. Jiang, Zixi, Jing Xu, Margaret Gorlin, and Ravi Dhar (2021), “Beautiful and Confident: How Boosting Self-perceived Attractiveness Reduces Context-dependent Choices,” Journal of Marketing Research, 58(5), 908-924. Ding, Ying, Wen Wan, and Jing Xu (2017), “The Impact of Identity Breath on Consumer Preference for Advanced Products,” Journal of Consumer Psychology, 27(2), 231-244. Yang, Daniel, Xia Chen, Jing Xu, Jesse Preston and Chi-yue Chiu (2016), “Cultural Symbolism and Spatial Separation: Some Ways to Deactivate Exclusionary Responses to Culture Mixing,” Journal of Cross-Cultural Psychology, 47(10), 1286-93. Wan, Wen, Jing Xu, and Ying Ding (2014), “To Be or Not To Be Unique? The Effect Of Social Exclusion on Consumer Choice,” Journal of Consumer Research, 40 (April), 1109-1122. Xu, Jing, Zixi Jiang and Ravi Dhar (2013). “Mental Representation and Assortment Size: How Thinking Abstractly Helps Choosing,” Journal of Marketing Research, 50 (Aug), 548-59. Xu, Jing, Hao Shen and Robert Jr. Wyer (2012), “Does the Distance Between Us Matter? Influences of Physical Proximity to Others on Consumer Choice,” Journal of Consumer Psychology, 22 (3), 418-23. Zhang, Ying, Jing Xu, Zixi Jiang and Szu-chi Huang (2011), “Been There, Done That. The Impact of Effort Investment on Goal Value and Consumer Motivation,” Journal of Consumer Research. 38 (1), 78-93. Schwarz, Nobert and Jing Xu (2011), “Why Don’t We Learn from Poor Choices? The Consistency of Expectations, Choice, and Memory Clouds the Lessons of Experience,” Journal of Consumer Psychology, 21(2), 142-45. Goldsmith, Kelly, Jing Xu and Ravi Dhar (2010), “The Power of Customers’ Mindset,” Sloan Management Review, Vol. 52 (1), 19-20. Xu, Jing and Norbert Schwarz (2009). “Do We Need a Reason to Indulge?” Journal of Marketing Research, XLVI (Feb), 25-36. Schwarz, Norbert, Hyunjin Song, and Jing Xu (2009). “When Thinking is Difficult: Metacognitive Experiences as Information,” in Michaela Wänke (ed.), The Social Psychology of Consumer Behavior, New York: Psychology Press, 201-23. Schwarz, Norbert, Daniel Kahneman, and Jing Xu (2009). “Global and Episodic Reports of Hedonic Experience”, In Robert Belli, Duane Alwin, and Frank Stafford (eds.) Using calendar and dairy methods in life events research. Newbury Park, CA: Sage, 157-74. Schwarz, Norbert, Jing Xu, Hyunjin Song, and Hyejung Cho (2008), “From Feelings to Judgments: Constructing Heuristics on the Spot,” in Advances in Consumer Research, Vol. 35, Angela Lee and Dilip Soman (eds.), 133-137. Xu, Jing, Soyeon Shim, Sherry Lotz, and David Almeida (2004). “Ethnic Identity, socialization factors, and cultural-specific consumption behavior,” Psychology & Marketing, 21(2), 93-112. 盛峰, 徐菁(2013). 神经营销: 解密消费者的大脑. 营销科学学报, 9(1), 1-17. 张红霞，丁瑛，Angela Lee, 徐菁(2013). 依赖VS独立？中国消费者自我构念的地域和年龄差异及对广告诉求的影响。 营销科学学报, 9(1), 50-61. 丁瑛，徐菁，张影 (2012). 消费者如何应对选择困难——选择困难的不同归因方式对折中效应的影响。 营销科学学报, 8 (3), 1-10. 徐菁，涂艳苹，腾添 (2010). “皮肤白即净”－肤色深浅对个性特征及消费行为判断的影响。 营销科学学报，6 (3), 21-29. 徐菁，蒋多 (2009).期望、体验和回忆：当消费者不能从体验中学习。心理学报，41(8), 745-752.

学术兼职

学术服务 Ad hoc Reviewers Journal of Marketing Research Journal of Consumer Research Psychological Science Organizational Behavior and Human Decision Process Journal of Behavioral Decision Making