王锐 - 北京大学 - 光华管理学院

个人简介

教育背景 2008 宾州州立大学市场营销博士 2003 复旦大学经济学硕士 2000 南京大学学士职业经历 2008~2014 北京大学光华管理学院市场营销系助理教授 2014~至今北京大学光华管理学院市场营销系副教授

研究领域

互联网营销互联网医疗和大健康新零售和全渠道

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

1. Desarbo, Wayne S., Rajdeep Grewal, and Rui Wang (2009), “Dynamic Strategic Groups: Deriving Spatial Evolutionary Paths,” Strategic Management Journal, 30 (13), 1420 – 1439. 2. Wang, Rui and Jing Song (2011), “Business Marketing in China: Review and Prospects”, Journal of Business-to-Business Marketing, 18(1), 1–49 3. Wang, Rui, Xiaoling Li, and Minxue Huang (2012), “Channel Management through Selective Announcement of Reward and Punishment Decisions”, Journal of Business-to-Business Marketing, 19(2), 1–18. 4. Wang, Rui, Alok R. Saboo, and Rajdeep Grewal (2015), “A Managerial Capital Perspective on Chief Marketing Officer Succession”, International Journal of Research in Marketing, 32(2),164-178. 5. Song, Jing, Rui Wang* (corresponding author), S. Tamer Cavusgil (2015), “State ownership and market orientation in China's public firms: An agency theory perspective”, International Business Review, 24(4), 690-699. 6. Song, Jing, Yinghong (Susan) Wei, and Rui Wang (2015), “Market Orientation and Innovation Performance: The Moderating Roles of Firm Ownership Structures” , International Journal of Research in Marketing, 32(5), 319-331. 7. Wang, Rui, Aditya Gupta, and Rajdeep Grewal (2017), “Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective”, Journal of Marketing Research , 54(4), 650-670. 8. Xiaoling Li, Xinjian Li, and Rui Wang (corresponding author) (2018), “An Investigation on Incentive Strategies in Community Building in Business-to-Business Electronic Markets” Journal of Business-to-Business Marketing, 25(4), 261-272. 9. Liu, Zhu, Angela Xia Liu, Rui Wang (corresponding author), and Xin Xu (2020), “Too Much of a Good Thing? The Boomerang Effect of Firms’ Investments on Corporate Social Responsibility during Product Recalls”, Journal of Management Studies,57(8), 1437-1472. (Equal contribution and alphabetical order)

学术兼职

B2B营销渠道国际SSCI 核心学术期刊（Journal of Business to Business Marketing）副主编（Associate Editor），国内营销核心学术期刊《营销科学学报》专业主编（Area Editor），中国管理现代化研究会营销专业委员会常务理事, 国家卫健委信息规划司健康医疗大数据应用专家库入驻专家（科研应用方向的顾问），《中国企业家》木兰汇首届研究委员会委员。