沈俏蔚 - 北京大学 - 光华管理学院

个人简介

教育背景 2008 加州大学伯克利分校工商管理（市场营销方向）博士 2003 北京大学经济学硕士 2001 北京大学经济学学士职业经历 2016.7 至今北京大学光华管理学院市场营销系教授 2015.7-2016.6 北京大学光华管理学院市场营销系访问教授 2008.7-2015.6 宾夕法尼亚大学沃顿商学院市场营销系助理教授

研究领域

营销模型社交与新媒体竞争市场策略

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

Ma, Xuejing, Hongju Liu, Qiaowei Shen (2022) "Antecedents and Consequences of Gift-Receiving in Livestreaming: An Exploratory Study", Journal of Interactive Marketing, online. Lu, Ruichang, Qiaowei Shen, Tenghui Wang, Xiaojun Zhang (2022) "Frenemies: Corporate Advertising under Common Ownership." Management Science, 68(6), 4645-4669. Qiao Liu, Qiaowei Shen, Zhenghua Li, Shu Chen (2021) “Stimulating Consumption at Low Budget: Evidence from a Large Scale Policy Experiment Amid the COVID-19 Pandemic” Management Science, 67(12), pp. 7291-7307, lead article. Li, Hui, Qiaowei Shen and Yakov Bart (2021), “Dynamic Resource Allocation on Multi-Category Two-sided Platforms”, Management Science, 67(2), pp. 984-1003. Shen, Qiaowei and Miguel Villas-Boas (2018), “Behavior-Based Advertising” Management Science, Vol. 64(5), pp. 2047-2064. Li, Hui, Qiaowei Shen and Yakov Bart (2018),“Local Market Characteristics and Online-to-offline Commerce: An Empirical Analysis of Groupon” Management Science, Vol. 64 (4), pp. 1860-1878. Shen, Qiaowei (2014), “A Dynamic Model of Entry and Exit in a Growing Industry” Marketing Science, Vol.33 (5), pp. 712-724. Shen, Qiaowei and Ping Xiao (2014), “McDonald’s and KFC in China: Competitors or Companions?” Marketing Science, Vol.33 (2), pp. 287-307. Finalist, John D.C. Little Award 2014 Shen, Qiaowei and Miguel Villas-Boas (2010), “Strategic Entry Before Demand Takes Off” Management Science, Vol. 56 (8), 2010, pp. 1259-1271.

学术兼职

目前为国际顶级学术期刊 Marketing Science 以及 Journal of Marketing 的编委会成员，担任《营销科学学报》领域主编。