任菲 - 北京大学 - 光华管理学院

个人简介

教育背景 2007 加利福尼亚大学管理学博士 2001 北京大学金融学硕士 1998 北京大学计算机科学与技术学士职业经历 2019~现在光华管理学院管理科学与信息系统系长聘教授

研究领域

电子商务社交媒体营销企业数字化转型数字技术价值绿色信息系统

近期论文

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Ren, F., Tan, Y. and Wan, F.* Know your firm: Managing social media engagement to improve firm sales performance. MIS Quarterly, 2023, 47(1): 227-262. 韩雨彤、周季蕾、任菲，动态视角下实时评论内容对直播电商商品销量的影响，管理科学，2022，35(1): 17-28 Ma, S., Ren, F.* and Wan, F.* Sharing benefits? The disparate impact of home-sharing platform on industrial and social development. Electronic Commerce Research and Applications, 53 (2022), 101152. Zhou, J., Wang, C.*, Ren, F. and Chen, G. Inferring multi-stage risk for online consumer credit services: An integrated scheme using data augmentation and model enhancement. Decision Support Systems, Oct. 2021, 149 (2021) 113611. Zheng, J., Ren, F., Tan, Y., and Chen, X.* Optimizing Two-Sided Promotion for Transportation Network Companies: A Structural Model with Conditional Bayesian Learning. Information Systems Research, 2020, 31(3): 692-714. 廖博、任菲*，“创新、创新溢出与经济增长——基于空间计量和面板模型的实证研究，”技术经济与管理研究，2020(4): 45-53. Wan, F. and Ren, F.* The Effect of Firm Marketing Content on Product Sales: Evidence from a Mobile Social Media Platform. Journal of Electronic Commerce Research, 2017, 18(4): 288-302. (Lead Article) Clemons, E.K., Wilson, J., Matt, C., Hess, T., Ren, F., Jin, F., and Koh, N.S. Global Differences in Online Shopping Behavior: Understanding Factors Leading to Trust. Journal of Management Information Systems, 2016, 33(4): 1117-1148. Ren, F. and Dewan, S. Industry-Level Analysis of Information Technology Return and Risk: What Explains the Variation? Journal of Management Information Systems, 2015, 32(2): 71-103. (Lead Article in General Section) 万飞、晏梦灵、任菲，“中国移动互联网行业的技术效率、技术进步与生产率增长，”经济与管理研究，2015，36(11)：74-80. 丁月、李东、任菲，“不同职位权力下CIO角色定位问题分析，”信息系统学报，2014，第1期，12-21页. 任菲、罗华伟、奚红华，“网站表现影响企业绩效的实证研究，”南京大学学报，2012，49(1): 40-47. Dewan, S. and Ren, F. Information Technology and Firm Boundaries: Impact on Firm Risk and Return Performance. Information Systems Research, 2011, 22(2): 369-388. Dewan, S. and Ren, F. Risk and Return of Information Technology Initiatives: Evidence from Electronic Commerce Announcements. Information Systems Research, 2007, 18(4): 370-394. (Lead Article)