One-stop-shop (OSS) business models offering integrated renovation services, making renovation more affordable and feasible, are a requirement of European Union policies aiming in energy efficiency in buildings. The present paper offers an ex-ante (pre-implementation) and ex-post (post-implementation) evaluation of 37 OSS business models currently operating in the EU renovation market. The evaluation was performed using eight indicators that evaluate key factors in a business model followed by interviews with representatives of each of the examined OSSs. Findings indicate meticulous design and execution, with alignment between pre- and post-implementation evaluations, albeit with a lack of rigorous competitor analysis. While OSSs generally delivered expected value propositions, some struggled with clear communication and initial market assumptions, emphasizing the need for customer-centric strategies and adaptability to market dynamics for sustained success. The study also provides suggestions for future OSS development, which include comprehensive competitor analysis, enhanced communication strategies, and strategic partnerships to ensure long-term sustainability and success.

中文翻译：

---

从蓝图到现实：一站式建筑翻新商店的事前和事后评估


提供综合装修服务的一站式 （OSS） 商业模式，使装修更实惠和可行，是欧盟旨在提高建筑能效的政策的要求。本文对目前在欧盟装修市场运营的 37 种 OSS 商业模式进行了事前（实施前）和事后（实施后）评估。评估使用八个指标进行评估，这些指标评估商业模式中的关键因素，然后与每个被检查的 OSS 的代表进行访谈。研究结果表明，尽管缺乏严格的竞争对手分析，但设计和执行都非常细致，实施前后的评估保持一致。虽然 OSS 通常提供预期的价值主张，但有些 OSS 难以实现清晰的沟通和最初的市场假设，强调需要以客户为中心的战略和对市场动态的适应性，以实现持续成功。该研究还为未来的 OSS 发展提供了建议，其中包括全面的竞争对手分析、增强的沟通策略和战略合作伙伴关系，以确保长期的可持续性和成功。