This study examines the relationship between market experience and the adoption of risky but profitable agricultural technologies and explores the role of demand-side barriers. Using survey and incentivized experimental data, we find that market experience is significantly associated with increased adoption of improved agricultural technologies. Furthermore, we find that market experience is linked to reduced risk aversion and a stronger internal locus of control, which, in turn, are associated with higher technology adoption. Our findings imply that policies aimed at increasing farmers’ investment in improved agricultural technologies benefit not only from providing access to these technologies but also from addressing psychological barriers.

中文翻译：

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市场经验和农业技术采用：风险规避的作用和控制点


本研究考察了市场经验与采用有风险但有利可图的农业技术之间的关系，并探讨了需求侧壁垒的作用。使用调查和激励性实验数据，我们发现市场经验与改进农业技术的增加采用显着相关。此外，我们发现市场经验与降低风险厌恶和更强的内部控制点有关，这反过来又与更高的技术采用率有关。我们的研究结果表明，旨在增加农民对改良农业技术投资的政策不仅受益于提供获得这些技术的机会，还受益于解决心理障碍。