Creative tourism provides a novel, diversified, and meaningful experience to tourists. It is distinctive due to the active participation of tourists in activities. Destination managers often lack awareness of the complex relationship between creative activities and the role of creative industries, which is crucial for tourism development. Limited studies have explored the dynamics between creative tourism, creative industries, and activities, necessitating investigation of this area of research. Hence, the present study addressed the knowledge gap by identifying key strategic areas for creative tourism development. The first objective was to analyse the interrelationship of creative activities and their influence on each other. The second was to rank the importance of creative industries based on creative activities. Accordingly, the expert opinion survey was conducted, and collected information was analysed using two multi-criteria decision-making (MCDM) techniques. While the causal effect of activities and their weights were calculated through fuzzy DEMATEL, creative industries were prioritised using the fuzzy TOPSIS method. This study identified six activities and 12 creative industries contributing to creative tourism. Findings indicated that 'visiting workshops' significantly impacted every other activity, while 'interaction of tourists with artisans' emerged as the most influential activity. Furthermore, the 'handicraft' industry was identified as most suitable for engaging tourists in creative tourism, followed by the 'design' and 'performing art' industries. The study underscored the interlinkage of creative tourism activities and emphasised that improvement in one activity can positively affect others. These findings will assist decision-makers in formulating strategies for specific activities and creative industries, enhancing creative tourism experiences.

中文翻译：

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创意旅游发展战略、创意产业和活动之间的关系：以印度勒克瑙为例


创意旅游为游客提供了一种新颖、多样化和有意义的体验。由于游客积极参与活动，它与众不同。目的地管理者往往缺乏对创意活动与创意产业作用之间复杂关系的认识，而创意产业对旅游业的发展至关重要。有限的研究探讨了创意旅游、创意产业和活动之间的动态，因此有必要对这一研究领域进行调查。因此，本研究通过确定创意旅游发展的关键战略领域来解决知识差距。第一个目标是分析创意活动之间的相互关系及其相互影响。第二个是根据创意活动对创意产业的重要性进行排名。因此，进行了专家意见调查，并使用两种多标准决策 （MCDM） 技术分析收集到的信息。虽然活动的因果效应及其权重是通过模糊 DEMATEL 计算的，但使用模糊 TOPSIS 方法对创意产业进行优先级排序。本研究确定了有助于创意旅游的 6 项活动和 12 个创意产业。研究结果表明，“参观工坊”对所有其他活动都有显著影响，而“游客与工匠的互动”成为最具影响力的活动。此外，“手工艺品”行业被认为最适合吸引游客参与创意旅游，其次是“设计”和“表演艺术”行业。该研究强调了创意旅游活动的相互联系，并强调一项活动的改进可以对其他活动产生积极影响。 这些发现将有助于决策者为特定活动和创意产业制定策略，提升创意旅游体验。