In the digital platform landscape, hotels, as complementors, unavoidably participate in dynamic coopetition. Prior work on dynamic coopetition has primarily focused on the role of platform owners, who command considerable power in orchestrating coopetitive dynamics. However, the way in which power-disadvantaged complementors engage in such coopetition has been neglected. Through a qualitative multiple-case study of a hospitality platform, we find that hotels can engage in dynamic coopetition under asymmetric relationships with digital platforms to survive, supported by digital innovation. We conceptualize the “dynamic digital coopetition”, and elucidate three mechanisms underlying this: phygital expanding, loose-coupled bridging, and instant shifting. These mechanisms cover spatial, relational, and temporal levels. This conceptualization represents our primary contribution, as we unveil how complementors as power-disadvantaged actors step into dynamic coopetition in digital platforms to survive. We offer practical guidance to complementors from traditional sectors to embrace digital platforms.

中文翻译：

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动态数字竞合的概念化：来自酒店平台的证据


在数字平台领域，酒店作为互补者，不可避免地会参与动态竞争。之前关于动态竞合的工作主要集中在平台所有者的作用上，他们在协调合作竞争动态方面拥有相当大的权力。然而，处于权力劣势的互补者参与这种合作竞争的方式被忽视了。通过对酒店平台的定性多案例研究，我们发现酒店可以在数字创新的支持下，在与数字平台的不对称关系下进行动态竞争以求生存。我们将“动态数字竞争”概念化，并阐明了其背后的三种机制：phygital expanding、loose-coupled bridgeging 和 instant shifting。这些机制涵盖空间、关系和时间级别。这种概念化代表了我们的主要贡献，因为我们揭示了作为权力弱势行为体的互补者如何进入数字平台中的动态竞争以求生存。我们为传统行业的互补者提供实用指导，以拥抱数字平台。