Efficiently identifying the attractive marketing cues remains a persistent challenge for destination marketers. To address this issue, this research proposes a cue identification procedure that integrates an objective identifying instrument (heart rate) and a close-looped identifying logic. This logic is designed to establish both sufficient and necessary conditions for reliable detection of marketing cues. Specifically, Study 1a (initially screening cues in field setting) and Study 1b (refined in laboratory setting) jointly screened 12 marketing cues based on the necessary condition between cues’ attractiveness and heart rate responses. Study 2a (a questionnaire survey) and Study 2b (a marketing practice in Tik Tok) verified the attractiveness of these cues, finding that those identified through heart rate responses were more attractive both in-sample and out-of-sample. This step establishes sufficient evidence. This study contributes theoretical and methodological insights to tackle the issue of efficiently identifying attractive marketing cues and its implications for destination marketing.

中文翻译：

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波峰和波谷：心率提示对游客更有吸引力吗？


有效识别有吸引力的营销线索仍然是目的地营销人员面临的一个持续挑战。为了解决这个问题，本研究提出了一种线索识别程序，它集成了客观识别工具 （心率） 和闭环识别逻辑。此逻辑旨在为可靠检测营销线索建立充分和必要的条件。具体来说，研究 1a（最初在现场环境中筛选线索）和研究 1b（在实验室环境中完善）根据线索吸引力和心率反应之间的必要条件联合筛选了 12 个营销线索。研究 2a（问卷调查）和研究 2b（Tik Tok 的营销实践）验证了这些线索的吸引力，发现通过心率反应识别的线索在样本内和样本外都更具吸引力。此步骤建立了足够的证据。本研究为解决有效识别有吸引力的营销线索及其对目的地营销的影响问题提供了理论和方法论见解。