This research examines the convergence of self-perception, tourism management, and social movements among Iranian women. This case study centers on Iranian women's transforming self-perception as tourism managers amidst the country's recent social movement, internationally known by “Women, Life, Freedom”, revolving around women's rights. Qualitative methods were employed to gain deep insights into their approaches to shaping their managerial self-perception. Findings reveal that this social movement has favorably influenced respondents' managerial self-perception, increasing flexibility, compassion, self-awareness, and confidence, while the political upheaval has adversely affected commitment to career. In the aftermath of the recent movement, the interviewees have adopted an increasingly inclusive and less sexist language when discussing themselves and other women, suggesting a promising avenue for future research. This article contributes valuable data to the gender discourse in tourism management and leadership research, and advocates for proactive measures aimed at aiding women managers navigate uncertainties arising from external socio-political dynamics.

中文翻译：

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社会变革中伊朗旅游业女性经理的管理自我认知


本研究考察了伊朗女性自我认知、旅游管理和社会运动的融合。本案例研究的重点是伊朗女性在该国最近的社会运动中作为旅游管理者的自我认知的转变，该运动以“妇女、生活、自由”而闻名，围绕妇女权利。采用定性方法来深入了解他们塑造管理自我认知的方法。研究结果表明，这场社会运动对受访者的管理自我认知产生了积极影响，增加了灵活性、同情心、自我意识和信心，而政治动荡则对职业承诺产生了不利影响。在最近的运动之后，受访者在讨论自己和其他女性时采用了越来越包容、性别歧视更少的语言，这为未来的研究指明了一条充满希望的途径。本文为旅游管理和领导力研究中的性别话语提供了有价值的数据，并倡导采取积极措施，旨在帮助女性管理人员应对外部社会政治动态带来的不确定性。