This study explores the factors influencing tourist citizenship behavior (TCB) at destinations—voluntary actions by tourists that support the destination's well-being. Grounded in social exchange and equity theories, it examines individual traits (prosocial disposition) and destination factors (perceived justice) as drivers of TCB, along with its effect on tourists' patronage intentions. Two structural equation models were applied to tourist data, revealing that both self-perception and perceived justice significantly impact TCB. Notably, perceived justice plays a critical role, shifting explanatory power from traits like social responsibility and empathy, highlighting fairness perceptions as central to TCB. TCB positively influences the likelihood of destination revisits and recommendations, offering insights for destination managers to foster positive tourist behaviors and long-term relationships through equitable practices.

中文翻译：

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塑造游客公民行为的亲社会倾向：走向目的地赞助意愿


本研究探讨了影响目的地游客公民行为 （TCB） 的因素——游客支持目的地福祉的自愿行为。它以社会交换和公平理论为基础，研究了作为 TCB 驱动因素的个人特征（亲社会倾向）和目的地因素（感知正义），以及它对游客惠顾意向的影响。将两个结构方程模型应用于旅游数据，揭示了自我感知和感知正义都显着影响 TCB。值得注意的是，感知正义起着关键作用，将解释力从社会责任和同理心等特征转移出来，突出了公平感知是 TCB 的核心。TCB 对目的地重访和推荐的可能性产生积极影响，为目的地管理者提供见解，通过公平的做法培养积极的旅游行为和长期关系。