Contemporary suburban landscapes have developed at scale, in variety, at speed and with ethnic concentrations or superdiversity. These complexities call for the reworking of urban theory and method. In this paper we contribute on both fronts. We develop an interpretative framework that emphasises the mediation of the production and consumption of new suburbs. Methodologically, we analyse on-site billboards as ‘technologies of enchantment’ that provide insight into the symbolic mediation of the production and consumption of new suburbs. We visually inspected 114 billboards and 38 active residential developments in the City of Wyndham – a rapidly growing suburban municipality in Australia. Our research sheds empirical light on how increasingly standardised production and consumption by an increasingly varied profile of residents are reconciled in the symbolic (re)enchantment of suburbanism as a way of life. Our findings indicate the value of future research into: ways of life in systemically produced suburbs; the agency needed to fashion community in extensive mass produced suburbs; and new forms of consumer society-related alienation in suburbia.

中文翻译：

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郊区的（再）魅力：墨尔本郊区生产和消费的中介


当代郊区景观以规模、多样性、速度以及种族集中或超级多样性发展。这些复杂性要求对城市理论和方法进行改造。在本文中，我们在两个方面都做出了贡献。我们开发了一个解释框架，强调新郊区生产和消费的中介。从方法论上讲，我们将现场广告牌分析为“魅力技术”，为新郊区的生产和消费的象征性中介提供了洞察力。我们目视检查了温德姆市（澳大利亚快速发展的郊区城市）的 114 个广告牌和 38 个活跃的住宅开发项目。我们的研究提供了实证启示，说明日益多样化的居民日益标准化的生产和消费如何与郊区主义作为一种生活方式的象征性（重新）魅力相协调。我们的研究结果表明未来研究的价值包括：系统生产郊区的生活方式;该机构需要在广阔的大规模生产郊区塑造社区;以及郊区与消费社会相关的新形式的异化。