This present study aims to provide ways to surmount the barriers to sustainable green consumption by identifying the main antecedents influencing consumers' green apparel purchasing intentions with Asian, Middle Eastern, and European consumption cultures. The study expands the TPB model (attitude, subjective norms, and perceived behavioral control) by adding the variables of altruism, openness to change, and receptivity to green communication within the framework of the value–attitude–behavior hierarchy (VABH). It makes significant contributions to the sector along with the relevant literature. In this regard, the green apparel literature was first reviewed using the bibliometrics (R and VOSviewer) method. Secondly, the data collected by the questionnaire method from 440 participants who were conscious of green apparel consumption were analyzed using the structural equation modeling (PLS‐SEM). Finally, the findings obtained from SEM were confirmed with the analysis method using the artificial neural network (PLS‐ANN). Moreover, within the framework of the VABH, attitude mediates the relationship between altruism and consumers' green apparel purchase intentions. The findings obtained from SEM revealed that the most determining factors in consumers' green apparel purchase intentions are behavioral control, altruism, attitude, and subjective norms, respectively. These findings are similar to and confirmed by the ANN analysis results.

中文翻译：

---

了解消费者对可持续未来的作用：来自结合文献计量学、PLS-SEM 和 ANN 的三阶段混合分析的经验证据


本研究旨在通过确定亚洲、中东和欧洲消费文化影响消费者绿色服装购买意愿的主要前因，提供克服可持续绿色消费障碍的方法。该研究通过在价值-态度-行为层次结构 （VABH） 的框架内添加利他主义、对变化的开放性和对绿色沟通的接受度等变量，扩展了 TPB 模型（态度、主观规范和感知行为控制）。它与相关文献一起为该行业做出了重大贡献。在这方面，首先使用文献计量学（R 和 VOSviewer）方法对绿色服装文献进行了回顾。其次，使用结构方程模型 （PLS-SEM） 分析通过问卷方法从 440 名有意识地消费绿色服装的参与者那里收集的数据。最后，使用人工神经网络 （PLS-ANN） 的分析方法证实了从 SEM 获得的结果。此外，在 VABH 框架内，态度在利他主义与消费者绿色服装购买意愿之间的关系之间起中介作用。SEM 研究结果显示，消费者绿色服装购买意愿的最决定因素分别是行为控制、利他主义、态度和主观规范。这些发现与 ANN 分析结果相似并得到证实。