Purpose

The purpose of this research is to examine the holistic impact of expanded servicescape stimuli (physical, social, socio-symbolic, natural) on the decision-making processes (emotional, attitudinal, normative, and control) of fitness center members and consequently, the indirect effects on behavioral intentions (response) within the Stimulus-Organism-Response (SOR) model.

Design/methodology/approach

A total of 336 fitness center members were reached using the convenience sampling method. The fundamental methodological principles of structural equation modeling (SEM) were followed to validate the proposed theoretical model and test the hypotheses.

Findings

The results revealed that the holistic servicescape stimuli of fitness centers affect the emotional, normative, attitudinal, and control variables in the psychological decision-making processes of members, thereby influencing their intentions to maintain their fitness center memberships.

Originality/value

This study significantly advances the literature by empirically demonstrating the combined effects of expanded servicescape stimuli on the decision-making processes of fitness center customers. Thus, providing valuable insights for both academics and practitioners in environmental psychology and sports marketing.

中文翻译：

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扩展的服务景观如何影响健身中心会员的决策过程：刺激-生物-反应 （SOR） 模型视角

 目的

本研究的目的是检查扩展服务景观刺激（物理、社会、社会象征、自然）对健身中心成员决策过程（情感、态度、规范和控制）的整体影响，从而对刺激-有机体-反应 （SOR） 模型中的行为意图（响应）的间接影响。

设计/方法/方法

使用便利抽样方法共接触了 336 名健身中心会员。遵循结构方程建模 （SEM） 的基本方法原则来验证所提出的理论模型并检验假设。

 发现

结果表明，健身中心的整体服务景观刺激影响会员心理决策过程中的情感、规范、态度和控制变量，从而影响其维持健身中心会员资格的意愿。

 原创性/价值

这项研究通过实证证明扩展服务景观刺激对健身中心客户决策过程的综合影响，显着推进了文献。因此，为环境心理学和体育营销领域的学者和从业者提供了宝贵的见解。