People use social media to gratify various needs, one of which is the need to affiliate with mediated nature. By combining the uses and gratifications approach and the biophilia hypothesis, this study coins this gratification as biophilia gratification. We computationally analyzed three million Facebook posts to test whether user reactions (likes, shares, loves, and cares) reflect biophilia gratification derived from human-created nature on social media, that is, mediated nature. Ten percent of posts that are image-based (approximately 170,000) were also randomly selected and analyzed. The results showed that social media users were more likely to react to most posts (particularly image-based posts) of mediated nature compared with nonmediated nature posts. These findings may imply that user reactions on social media may serve as indicators of biophilia gratification fulfilled through engagement with mediated nature.

中文翻译：

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亲近自然的满足感：来自社交媒体上与自然相关的帖子和图片的证据


人们使用社交媒体来满足各种需求，其中之一就是需要与中介自然建立联系。通过将使用和满足方法与亲生物假说相结合，本研究将这种满足称为亲自然满足。我们对 300 万篇 Facebook 帖子进行了计算分析，以测试用户的反应（喜欢、分享、爱和关心）是否反映了社交媒体上来自人类创造的自然（即中介自然）的亲生物满足感。10% 的基于图像的帖子（约 170,000 篇）也被随机选择和分析。结果表明，与非中介性质的帖子相比，社交媒体用户更有可能对大多数具有中介性质的帖子（尤其是基于图像的帖子）做出反应。这些发现可能意味着用户在社交媒体上的反应可以作为通过与中介自然互动来实现亲自然满足的指标。