This study examines the concept of sustainable value (SV), focusing on SV derived from social interactions within entrepreneurial processes. We introduce the novel concept of value intentionally uncaptured (VIU), exploring its dimensions at both the individual and collective levels. This research employs uses and gratification theory and self‐determination theory to conceptualize motivations for leaving VIU (M‐VIU) and gratifications from leaving VIU (G‐VIU). We challenge traditional notions of value creation and capture, positing that entrepreneurs can generate and capture social and environmental value by intentionally not capturing economic value. This intentional relinquishment evokes the ambiguity inherent in SV, suggesting that motivations and gratifications in VIU are interconnected, dynamic, and fluctuating, not linear. Methodologically, we integrate theory development with empirical evidence, including expert reviews and interviews, to ask whether it is reasonable to leave value uncaptured. Our findings reveal that motivations for and gratifications from VIU are reciprocal and co‐active, challenging the traditional view that positive outcomes are derived solely from proactive actions. This conceptual study both broadens the perspective on value creation and capture and significantly contributes to understanding individual and collective gratifications from intentionally uncapturing value, emphasizing the benefits of not engaging in certain activities.

中文翻译：

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放弃的乐趣......在可持续发展中拥抱有意未捕获价值的动机和满足感


本研究考察了可持续价值 （SV） 的概念，重点关注从创业过程中的社会互动中得出的 SV。我们引入了有意未捕获的价值 （VIU） 的新概念，在个人和集体层面探索其维度。本研究采用使用和满足理论以及自我决定理论来概念化离开 VIU 的动机 （M-VIU） 和离开 VIU 的满足感 （G-VIU）。我们挑战传统的价值创造和捕获概念，认为企业家可以通过故意不捕获经济价值来产生和捕获社会和环境价值。这种有意的放弃唤起了 SV 中固有的模糊性，表明 VIU 中的动机和满足感是相互关联的、动态的、波动的，而不是线性的。在方法论上，我们将理论发展与实证证据（包括专家评审和访谈）相结合，以询问不捕获价值是否合理。我们的研究结果表明，VIU 的动机和满足感是互惠和协同的，挑战了积极结果仅来自主动行动的传统观点。这项概念研究既拓宽了价值创造和捕获的视角，又极大地有助于理解个人和集体因故意不捕获价值而获得的满足感，强调了不参与某些活动的好处。