Research on consumer behavior regarding luxury hospitality products has long been an important topic in the marketing field. Customers' perceptions of luxury products' value and experience with them have been identified as critical consumption factors affecting purchase intention. Therefore, this study was to find how luxury value and hotel experience factors apply to people’s luxury purchase desires. The data was collected from 320 people who had stayed at a luxury hotel within the past 12 months. The study adopted structural equation modeling (SEM), fuzzy-set qualitative comparative analysis (fsQCA), and necessary condition analysis. The SEM results identified the net effects of luxury value and hotel experience variables. Moreover, the fsQCA results provided effective combinations 1) luxury value, 2) hotel experience, and 3) luxury value and hotel experience. However, the necessary conditions were not found for the luxury hotel's purchase intention. Accordingly, the paper provides implications for researchers and practitioners.

中文翻译：

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哪些客户体验和价值维度最能推动豪华酒店品牌的购买意愿？


长期以来，消费者对豪华酒店产品的行为研究一直是营销领域的重要课题。顾客对奢侈品价值的认知和体验已被确定为影响购买意愿的关键消费因素。因此，本研究旨在了解奢侈品价值和酒店体验因素如何应用于人们的奢侈品购买欲望。该数据是从过去 320 个月内入住过豪华酒店的 12 人那里收集的。该研究采用了结构方程建模 （SEM） 、模糊集定性比较分析 （fsQCA） 和必要的条件分析。SEM 结果确定了奢侈品价值和酒店体验变量的净效应。此外，fsQCA 结果提供了 1） 奢华价值，2） 酒店体验，以及 3） 奢华价值和酒店体验的有效组合。然而，该豪华酒店的购买意向并未找到必要条件。因此，本文为研究人员和从业者提供了启示.