Several studies have focussed on the impacts of B Corp certification, whereas little attention has been rendered to the experiences of organisations undergoing the certification process. This study provides deeper insights into how managers perceive the B Corp certification process by focussing on the relationship between certification requirements and existing sustainability routines. Based on interviews with 26 B Corp certifying organisations, this study demonstrates how the certification process can inspire actions ranging from validation of existing practices to more deep‐rooted changes in sustainability routines. Moreover, the study highlights the internal organisational conditions, which shape the routine performances in relation to B Corp certification. It is concluded that regular revisits of the organisation's sustainability performance and the mobilisation of local actors in sustainability work promote routine changes. This study expands on sustainability certification discussions by demonstrating how these tools shape, and in turn are shaped by, dominant patterns of sustainability work within the organisation.

中文翻译：

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仪式还是改革？从常规角度解开共益企业认证流程


一些研究侧重于 B Corp 认证的影响，而很少关注接受认证过程的组织的经验。本研究通过关注认证要求与现有可持续发展程序之间的关系，对管理者如何看待 B Corp 认证流程提供了更深入的见解。基于对 26 家 B Corp 认证组织的采访，本研究展示了认证过程如何激发从验证现有实践到更根深蒂固的可持续发展程序变化的行动。此外，该研究强调了内部组织条件，这些条件决定了与 B Corp 认证相关的日常绩效。结论是，定期重新审视组织的可持续发展绩效并动员当地参与者参与可持续发展工作会促进日常变化。本研究通过展示这些工具如何塑造组织内可持续发展工作的主导模式，并反过来又被组织内可持续发展工作的主导模式所塑造，扩展了可持续发展认证的讨论。